Marketech '09: Using Emerging Media in Marketing

Organizations depend on deeper and more relevant customer connections to drive loyalty, retention and referrals. These companies need a systems perspective on how to integrate the ever-changing world of social media, social networking and Web 2.0 into their core business infrastructure. Attendees will also receive a copy of the new and updated Marketech ‘09 Guide, which shows how to put these technologies to work.

Attendees will learn: 

• Current and emerging technology in marketing and media vehicles 
• How to use new media to your advantage
• The latest Web-based technologies that impact current marketing plans

Dana VanDen Heuvel is a widely rec­ognized expert on Thought Leader­ship Marketing and Social Media. Dana is the founder and president of The MarketingSavant Group and pre­viously held several leadership roles in Internet marketing.

Dana has been a featured speaker at dozens of American Marketing Association events and is a regular contributor to a variety of industry publications, sharing his expertise on blogging, social media, Internet marketing and emerging marketing trends. Dana is the author of AMA’s Marketech ’08 and ‘09 Guide to Mar­keting Technology.

Recognized as one of the “50 People You Should Know” by the Green Bay Chamber of Commerce, Dana serves on several advisory boards for non­profits and community organizations in and around Wisconsin.

Dana is a member of the National Speakers Association (NSA), the leading organization for professional speakers.

The cost for AMA members is $20; $30 for non-members.  Reservations made and not cancelled by Noon the day prior to the event will be billed.