Chapter Goals - AMA Iowa | Iowa Chapter of the American Marketing Association

Chapter Goals

AMA Iowa has identified the following areas as priorities to ensure overall success of our chapter. Our annual plan has been based on these critical success areas:



  • Ensure our Board of Directors, members and volunteers are satisfied, motivated and inspired to continue to develop and grow our chapter and provide a better overall experience for everyone we encounter.
  • Take leadership to another level by providing on-going recommendations to AMA Support Center about what’s working and what is not in an effort to provide value to other chapters.

Membership, Collegiate & Volunteers

  • Increase membership
  • Ensure continued value and engagement through enhanced experiences
  • Maintain member satisfaction
  • Provide mentoring and networking opportunities for student chapters
  • Increase volunteer visibility


  • Develop relevant, timely programming that encourages retention and leads to a growing chapter
  • Provide educational and networking experiences that empower our audiences with more take-away strategies and tactics they can apply back at the office
  • Use survey and membership data to drive decision-making and enhance member satisfaction
  • Use volunteers to assist with events and help with future succession of programs event planning


  • Sell the experience offered by AMA Iowa by communicating with members and prospects regularly to keep our chapter top-of-mind
  • Reinforce benefits of membership
  • Provide timely information
  • Use communications channels to connect with members, prospects, sponsors and volunteers in efforts to engage on an individual level as well as support Membership, Sponsorship and Programming committee initiatives.
  • Position AMA Iowa as a thought leader by delivering relevant, beneficial and timely content to members and prospects.


  • Demonstrate value in a sponsorship with AMA Iowa by reporting metrics back to sponsors
  • Document Sponsorships process and data management
  • Drive relationship building with sponsors and key partners


  • Ensure our finances are appropriately and accurately managed and invested in order to expand the opportunities our chapter has to grow and engage members
  • Ensure we run AMA Iowa like a business while focusing on value for members and ensuring Board members understand sound fiscal policy
  • Meet AMA Support Center’s financial reporting requirements and deadlines


  • Adhere to state and federal laws while providing vital assistance in almost every aspect of our organization to protect our members, our chapter and our chapter leaders
  • Provide industry relevant law information to Board of Directors throughout the year
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