Chapter Policies - AMA Iowa | Iowa Chapter of the American Marketing Association

Chapter Policies

PROMOTIONAL REQUESTS

AMA Iowa is often asked by members and unaffiliated organizations to share information or promote their events to our email list. This protocol is designed to streamline the process of how these requests are handled and to ensure that AMA Iowa is consistent and objective in handling these requests.

Requirements

AMA Iowa will only consider requests for promotion of events from: (1) current members, or (2) member organizations or organizations that are providing reciprocal value for AMA Iowa members.

Criteria Considered

To maintain consistency and transparency in this process, AMA Iowa will consider, but is not limited to, the following criteria:

  • What value does this opportunity provide our members?
  • Is this something members want to know or information they would be interested in?
  • Is it consistent with AMA Iowa’s mission?
  • Does this information provide an opportunity to learn, link and lead?
  • What is being requested?
    • An email promoting something from AMA Iowa [1]
    • A request that an event be promoted verbally at another event
    • Sharing the information on AMA Iowa’s social media channels
    • Other

Procedure

  1. Organization or member shall make a request in writing to a member of the AMA Iowa Executive Leadership Team (President, President-Elect, Past President or Secretary) or one of the committee Vice Presidents on the AMA Iowa Board. Organization or member shall make every effort to make this request six to eight weeks prior to the event.
  2. AMA Iowa Board member presents opportunity to board at a board meeting.

[1] Note: AMA Iowa will not provide its membership or prospect list to other organizations.
 


The AMA Chapter Pledge 

We believe marketing has the power to make a difference. As innovators, strategizers,  ambassadors and storytellers, we shape narratives that communicate value, create  meaning, and establish societal norms. 

As chapter leaders in the AMA, we recognize that there is inequity in our marketing  community and organization and that we can do more to address these gaps. The  catalyst of our actions stems from the unjust murders of George Floyd, Breonna Taylor,  Ahmaud Arbery, and countless other lives lost due to police brutality. Our inaction and  silence in the past have resulted in hurt, exclusion, and harm in ways that we cannot  measure, but we are committed to rectifying this and ensuring that our efforts are  sustainable and far-reaching. 

Starting today, we will use our platform to better help individuals and companies  support diversity, equity, and inclusion in the industry, beginning with centering and  amplifying the voices of our black, brown, and indigenous communities (BIPOC). As a  chapter of the American Marketing Association and as marketers representing a diverse  set of industries and disciplines: 

We commit to recruiting and retaining BIPOC representation within our board of  directors, leadership teams, volunteers, and membership. 

We commit to increasing BIPOC representation throughout our products and  services, thought leadership, campaigns, programming, and distribution  networks. 

We commit to building a pipeline of marketers that reflect the demographics of  the populations we serve. 

We commit to partnering with organizations that value diversity, equity, and  inclusion. 

We commit to further educating ourselves as to the plight of racial injustice and  will use our platform to facilitate courageous conversations that promote anti-bias  and anti-racism within the marketing community. 

Together, we will use the power of our collective voices to outline the roles marketers  can play in standing for and delivering on inclusion; the ideals, values, and principles  that promote equality, respect, and unity.

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