Iowa Marketers Shine Bright at AMA Iowa NOVA Award - AMA Iowa | Iowa Chapter of the American Marketing Association

Iowa Marketers Shine Bright at AMA Iowa NOVA Award

Iowa Marketers Shine Bright at AMA Iowa NOVA Awards

DES MOINES, Iowa (May 23, 2016) — The already vibrant Greater Des Moines Botanical Garden got an extra dash of color on May 12 as AMA Iowa celebrated some of Iowa’s best marketers at the SPECTRUM NOVA Awards. Attendees took the theme to heart and showed up in their most colorful outfits.

Two Rivers Marketing took home top honors, winning Best of Show and the People’s Choice Award for their work on the “Vermeer Underground Showdown and Ultimate Crew Campaign.”

“Two Rivers Marketing and Vermeer were honored to be chosen for the Best of Show award,” said Greg Ehm, Public Relations Director at Two Rivers Marketing. “The Ultimate Crew Underground Showdown was a fun project for the entire team; we had the opportunity to celebrate the work of those who bring basic needs — electricity, water and fiber — to our homes and businesses. The campaign reached a significant audience and helped enhance the Vermeer brand.”

Joleen Mahaffey, EDWARDS, was awarded Volunteer of the Year after receiving multiple nominations as a volunteer on the Membership Committee throughout the year and for her outstanding efforts on the NOVA Awards Creative Committee. “Joleen has been a passionate volunteer for AMA Iowa since day one, and she truly embodies AMA Iowa’s principles,” said Angela Ten Clay, AMA Iowa Immediate Past President and NOVA Awards Co-Chair.

Over a dozen Greater Des Moines marketing teams were recognized for their 2015 successes in one or more categories covering the spectrum of marketing at this year’s awards.

The top award winners from each NOVAs category are listed below.

Principal Financial Group, See Your Retirement

Black Hole
Sammons Financial Group, MVP Campaign

Sammons Retirement Solutions Inc., No Brown M&Ms

Direct Marketing
The Integer Group, Pella Commercial Prospecting Campaign

Integrated Marketing Campaign
Hanser & Associates Public Relations, College students onto the bus: Student Ambassador Program

Interactive Marketing
SHAZAM Network, SHAZAM's 2015 Forum App

Marketing Communications
The Integer Group, Pella Crafted Luxury Gala

Marketing Research
On Point Strategies, Schafer Systems, Inc., Brand Development & Product Innovation Study

Nonprofit Marketing
Wellmark Blue Cross and Blue Shield, The Wellmark Foundation and Pine Ridge Indian Reservation

Public Relations
TMG, Financial Trade Media Relations Campaign

Special Events
Two Rivers Marketing, Vermeer Underground Showdown and Ultimate Crew Campaign

The awards were a smashing success, with a record number of award entries, event attendees and sponsors. During the awards show, guests enjoyed voting for the Best Dressed and snapping selfies with selfie sticks provided by Delta Dental, sponsor of the Selfie Contest. The fun continued into the night with an after party at the Iowa Taproom.

Check out for a full list of award winners, and view the SPECTRUM NOVA Awards pictures, taken by sponsor Brent Isenberger Photography.

AMA Iowa is looking forward to hosting the 2017 NOVA Awards. Thank you to all our 2016 sponsors and Iowa companies who submitted a marketing campaign!

About AMA Iowa
The Iowa chapter of the American Marketing Association (AMA Iowa) – one of the largest professional associations for marketers – has more than 450 members statewide. Members are marketing researchers and strategists employed by a wide variety of Iowa businesses, agencies, non-profit organizations and educational institutions.

The association hosts monthly programming, annual events such as AMA Iowa Experience and NOVA Awards, and a multitude of networking and leadership opportunities.

Connect with AMA Iowa for all NOVA Awards updates: or

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America with a global network of over 30,000 members. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics.

AMA is counted on as the most credible marketing resource where members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. For more information on the American Marketing Association, please visit

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