Across the country, there are a lot of emotions welling up right now - we acknowledge this and don’t presume any of us can fully understand how these events are impacting each of us. As an organization and as individuals, we strive to create an inclusive community where every single person is welcome. We oppose and stand against all forms of racism, bigotry, discrimination, intolerance, and any other form of named or unnamed hatred.
The American Marketing Association of Iowa (AMA Iowa) was built to connect, support and educate the Iowa marketing community. We know we have an obligation to you and the people we serve. You are the people who so often speak on behalf of the organizations we work with - a big responsibility, especially in the days to come.
We know that actions speak louder than words.
We take this as an opportunity to examine our own privileges, review the processes and structures we have in place that may have posed as barriers, and transform our organization for the better. In addition, we promise to you, our community, to incorporate programming that addresses how we can take up our role in opposing racism and injustice in the work we do as marketers.
Our Board of Directors is eager to roll up our sleeves and do everything we can to advance this important work.
Together, let’s all commit to being part of needed change.
The AMA Iowa Board of Directors
Attending Events Alone: How to Make Them a Bold Experience
By Carina Woodward, VP of Communications, AMA Iowa
When an event rolls around and you want to attend, is your initial response: Who do I know who could go with me? This is a common reaction. What do you miss out when you can’t persuade anyone to go?
With the American Marketing Association’s annual Experience event, you’ll miss a Bold Fusion: Where insights, innovation, and creativity collide in a bold fusion for marketers.
Roughly 15 million Americans are affected by social anxiety and a common trigger is talking to strangers, according to the Anxiety and Depression Association of America.
Karen Albritton, owner of Thinc Strategy in North Carolina and a 2019 Experience speaker, recently shared one of the best ways to make the most of our upcoming event is to sit with people you don’t know and create new relationships. For those who may hesitate to register, talking to strangers is even more intimidating. So we asked her to give advice on how to accomplish that and can help you make the commitment to attend in 2020!
Read the Room
First, scope out for the most open table or group. You can see it in their body language. If they are standing, they’ll be standing with their shoulders slightly open to the room, leaving a space for others to join in. I always do that at events and I know other people like me who want to be welcoming. Be one of those people and look for them when you are at an event. When sitting, the open people are having a group conversation, not looking at their phone or notes.
Getting the Conversation Started
If you’re just going up to a table cold, simply ask if you can join and then start to introduce yourself around. Walk to everyone, extend your hand, say who you are and who you’re with. From there you’ll be surprised how often you know someone in common or how a comment or question comes up to break the ice. If there’s a need for conversation, go in ready with some questions. Things like, “Have you looked over the agenda? What sessions look most interesting to you?”
This is also an area where getting involved can put you at ease. I’m an AMA volunteer and that helps. I’m often able to introduce myself to someone new and say something like, “I’m an AMA volunteer and help with chapter planning. What are you hoping to get from the event?”
Social anxiety is more common than we know. While it’s becoming discussed and talked about, it can still hold people back from learning opportunities and growing their connections.
I encourage everyone to register for this event and take these concrete steps to mentally prepare themselves.
Register soon for Experience 2020
2019 Award Winner Interactive Marketing — Bank Iowa
About Bank Iowa
The Anonymous Website Visitor
By Keith Snow, President, B2E Data Marketing
Who is visiting your website?
It may seem like a simple question, but for many marketers, website visitors remain elusive. Unable to be identified beyond device type, region and site behavior, the anonymous website visitor could be your next big sale.
Marketing dollars are being spent on search engine optimization and landing page development; campaigns that will drive traffic to the website. In fact, according to Hubspot, 54% of marketers say their top marketing priority in 2019 is growing website traffic. If you’re putting your budget dollars into the website, company leaders will expect ROI. Understanding who is visiting the website now becomes even more impactful, as we all know campaign attribution can be tricky when visitors remain anonymous.
A website is a goldmine for qualified leads. Each visitor to your web domain is there for a reason. Perhaps your link popped up in a web search, or someone referred them, or they saw your booth at a tradeshow. No matter how they found the site, the reason they are there is more important. It could be they are researching options as an in-market prospect.
Pull off the mask.
In today’s marketing environment, anonymous website visitors do not need to remain unknown. Services can collect visitor IP addresses and match them to home addresses. With a simple data append, you can gain additional segmentation information about the web prospect, including their age, income or occupation.
Over time, this additional information about the website visitors can assist you in creating segmentation profiles and optimizing your website for the information visitors are seeking. Who is in the market for your company’s products and services? Visitor segments can help you uncover new learnings about a potentially viable market segment that may have been ignored in your original website design.
Don’t go so fast.
Anonymous website visitors likely want to stay anonymous, however, once the IP addresses are collected, a host of other re-targeting marketing activities can follow. Online digital ads can be targeted to specific IP addresses, so they are reminded of your brand on other websites they visit as well. This consistent drip of brand messaging is sure to keep your products top-of-mind. Additionally, if you prefer direct mail campaigns to follow up, IP addresses can be matched to home addresses to complete this type of campaign as well.
Websites are a huge investment for any marketer, so ensure you are getting the most from your resources. Don’t let anonymous website visitors walk away.
About the author: With over 30 years of Marketing and Technology experience, Keith develops programs and provides business leadership for data marketing, insights, analytics and strategy for B2E clients. Over his career, he has served in the U.S. Army Reserves, been an Applications Developer, Systems Analyst and Marketing Database Director before starting B2E Data Marketing in 2003.
Q & A With Spencer Smith - July Luncheon Speaker
Can you give us a preview of your professional background and how you got to your position today?
Your presentation topic is titled “A Better Way to Calculate Social Media”. What does this mean for today’s marketers and what should they expect from your presentation when they attend? Who should attend?
If there is just one key takeaway from your presentation for folks to learn, what would that be?
How has marketing changed throughout your career?