Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association


Tagged with: Airline Customer Experience

When Bad Analytics Happen to Good Passengers

Posted on 02/27/2018 at 12:26 PM
Spring break is coming up fast. As you are flying to somewhere hopefully warmer than Iowa, be aware of our surroundings at the airport. Airlines gather huge amounts of passenger data, but aren't using the information to their benefit. They have the possibility to use their data to create personalized...
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