Tagged with: Digital Marketing
at 4:30 PM
By Keith Snow, President, B2E Data Marketing
As marketers, we’re always in search of the next greatest thing that will maximize sales and increase ROI. As an industry, we’ve veered into a space where marketing campaigns are no longer successes or failures based on creative alone; campaigns are won or lost...
at 12:53 PM
John Wanamaker, a pioneer of both the modern-day department store and the field of marketing, said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” That’s a pretty bold statement. But doesn’t it resonate at least just a little bit? In his...