Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association


Tagged with: Digital Marketing

Let's Go Hyper-Digital with IP Targeted Ads

Posted on 02/28/2019 at 4:30 PM
By Keith Snow, President, B2E Data Marketing As marketers, we’re always in search of the next greatest thing that ​​​​​​​​​​​​​​will maximize sales and in​​​​​​​crease ROI. As an industry, we’ve veered into a space where marketing campaigns are no longer successes or failures based on creative alone; campaigns are won or lost...

The Digital Marketing Landscape: Why You Need Marketing Analytics

Posted on 04/05/2018 at 12:53 PM
John Wanamaker, a pioneer of both the modern-day department store and the field of marketing, said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” That’s a pretty bold statement. But doesn’t it resonate at least just a little bit? In his...
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