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The Digital Marketing Landscape: Why You Need Marketing Analytics

Posted on 04/05/2018 at 12:53 PM
John Wanamaker, a pioneer of both the modern-day department store and the field of marketing, said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” That’s a pretty bold statement. But doesn’t it resonate at least just a little bit? In his...
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