Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association

Blogs

Tagged with: Usability Testing

Usability Testing – A Key Tool in Creating a Great User Experience

Posted on 10/13/2017 at 1:08 PM
By Tamara Kenworthy, PCM, PRC | President, On Point Strategies | 2007-2008 AMA Iowa President We throw around a lot of buzzwords in marketing and research, and sometimes a new one comes along and shakes things up. User Experience (UX) is one of those newer buzzwords that has generated a lot...
© 2018 Iowa Chapter of the American Marketing Association. All Rights Reserved.