Tagged with: User Experience
How to Leverage User Research to Improve Marketing Campaigns
Posted on
08/07/2018
at 9:45 AM
If you’re a marketer, analyzing the psychology behind how prospective customers make purchase decisions probably isn’t new to you. Whether it’s to increase contact form completions or online purchases, all strategic digital marketing efforts are working toward a goal or conversion. Once on your website, it’s critical that your website...
Usability Testing – A Key Tool in Creating a Great User Experience
Posted on
10/13/2017
at 1:08 PM
By Tamara Kenworthy, PCM, PRC | President, On Point Strategies | 2007-2008 AMA Iowa President
We throw around a lot of buzzwords in marketing and research, and sometimes a new one comes along and shakes things up. User Experience (UX) is one of those newer buzzwords that has generated a lot...
