Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association


Tagged with: User Experience

How to Leverage User Research to Improve Marketing Campaigns

Posted on 08/07/2018 at 9:45 AM
If you’re a marketer, analyzing the psychology behind how prospective customers make purchase decisions probably isn’t new to you. Whether it’s to increase contact form completions or online purchases, all strategic digital marketing efforts are working toward a goal or conversion. Once on your website, it’s critical that your website...

Usability Testing – A Key Tool in Creating a Great User Experience

Posted on 10/13/2017 at 1:08 PM
By Tamara Kenworthy, PCM, PRC | President, On Point Strategies | 2007-2008 AMA Iowa President We throw around a lot of buzzwords in marketing and research, and sometimes a new one comes along and shakes things up. User Experience (UX) is one of those newer buzzwords that has generated a lot...
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