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A Better Way To Calculate Social Media ROI: ROTOMA (Return On Top Of Mind Awareness)

Posted on 06/19/2019 at 10:30 AM
Q & A With Spencer Smith - July Luncheon Speaker From sales, then IT, to owning his own business and then venturing into the wild, wild West of social media, Spencer Smith has learned a thing or two on his mission to better calculate marketing ROI. On Wednesday, July 10th, Spencer...

Marketers in the Wild

Posted on 09/27/2017 at 2:35 PM
Check out the video that attendees made at the September 19th Workshop Video Marketing: Take One, ACTION! Jeff Julian, Co-founder of EnterpriseMarketer.com and author of the book ‘Agile Marketing’, led the workshop that taught attendees about planning, tools and techniques that are needed to create killer video content. You might...

A message from Josh Krakauer ...

Posted on 07/11/2017 at 4:46 PM
On Wednesday, July 12, catch Josh the CEO of Sculpt, at his presentation, Why the Best Marketers Don’t Guess, They Listen. Josh will talk about how marketing starts with a conversation. Inspired by tools and tactics used by some of the fastest-growing entrepreneurial brands, learn the secret to breakthrough campaigns,...

Introducing the 2017-2018 AMA Iowa President: Christy Gooding

Posted on 07/06/2017 at 8:47 AM
Christy is the Senior Manager Corporate Communications at GuideOne Insurance. She started as an AMA Iowa communications committee volunteer before joining the board in 2011. During her tenure on the board, she’s served on the communications and membership committees before moving into the leadership track. Christy can often be found...
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