Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association


Tagged with: digital advertising

Let's Go Hyper-Digital with IP Targeted Ads

Posted on 02/28/2019 at 4:30 PM
By Keith Snow, President, B2E Data Marketing As marketers, we’re always in search of the next greatest thing that ​​​​​​​​​​​​​​will maximize sales and in​​​​​​​crease ROI. As an industry, we’ve veered into a space where marketing campaigns are no longer successes or failures based on creative alone; campaigns are won or lost...
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