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A Better Way To Calculate Social Media ROI: ROTOMA (Return On Top Of Mind Awareness)

Posted on 06/19/2019 at 10:30 AM
Q & A With Spencer Smith - July Luncheon Speaker From sales, then IT, to owning his own business and then venturing into the wild, wild West of social media, Spencer Smith has learned a thing or two on his mission to better calculate marketing ROI. On Wednesday, July 10th, Spencer...

Balancing relevance versus privacy: The state of data in email marketing in 2019

Posted on 05/24/2019 at 1:00 PM
Q & A With Jessica Best – June Luncheon Speaker On June 5, Jessica Best will join the AMA Iowa Chapter to share her perspective on data and email marketing and how we, as marketers, can become more relevant and leaders in privacy and protection for consumers. To get a glimpse...
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