Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association


Tagged with: social media

NOVA Award Winning Case Study: Bird's Eye View

Posted on 09/18/2019 at 1:00 PM
2019 Award Winner Interactive Marketing — Bank Iowa As a community bank proudly serving 22 towns throughout the state o​​​​​​​f Io​​​​​​​wa, ​​​​​​​​​​​​​​Bank Iowa was challenged with ways to demonstrate the same sense of pride local residents h​​​​​​​ave for their communities on our social media channels. Bird’s Eye View focused on building...

A Better Way To Calculate Social Media ROI: ROTOMA (Return On Top Of Mind Awareness)

Posted on 06/19/2019 at 10:30 AM
Q & A With Spencer Smith - July Luncheon Speaker From sales, then IT, to owning his own business and then venturing into the wild, wild West of social media, Spencer Smith has learned a thing or two on his mission to better calculate marketing ROI. On Wednesday, July 10th, Spencer...

Hitting a Home Run with Digital Content: A Look at the Chicago Cubs’ Rise to the Top with Kevin Saghy

Posted on 04/30/2019 at 1:48 PM
Q & A With Kevin Saghy – May Luncheon Speaker When the opportunity for his dream job opened up with the Chicago Cubs about ten years ago, Kevin Saghy jumped on it. As a fresh marketer at a time when brands were just starting to utilize social media, it was the...
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