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Tagged with: social media

A Better Way To Calculate Social Media ROI: ROTOMA (Return On Top Of Mind Awareness)

Posted on 06/19/2019 at 10:30 AM
Q & A With Spencer Smith - July Luncheon Speaker From sales, then IT, to owning his own business and then venturing into the wild, wild West of social media, Spencer Smith has learned a thing or two on his mission to better calculate marketing ROI. On Wednesday, July 10th, Spencer...

Hitting a Home Run with Digital Content: A Look at the Chicago Cubs’ Rise to the Top with Kevin Saghy

Posted on 04/30/2019 at 1:48 PM
Q & A With Kevin Saghy – May Luncheon Speaker When the opportunity for his dream job opened up with the Chicago Cubs about ten years ago, Kevin Saghy jumped on it. As a fresh marketer at a time when brands were just starting to utilize social media, it was the...
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