Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association


Tagged with: spencer smith

A Better Way To Calculate Social Media ROI: ROTOMA (Return On Top Of Mind Awareness)

Posted on 06/19/2019 at 10:30 AM
Q & A With Spencer Smith - July Luncheon Speaker From sales, then IT, to owning his own business and then venturing into the wild, wild West of social media, Spencer Smith has learned a thing or two on his mission to better calculate marketing ROI. On Wednesday, July 10th, Spencer...
© 2022 Iowa Chapter of the American Marketing Association. All Rights Reserved.