Blogs - AMA Iowa | Iowa Chapter of the American Marketing Association


Tagged with: strategy

Hitting a Home Run with Digital Content: A Look at the Chicago Cubs’ Rise to the Top with Kevin Saghy

Posted on 04/30/2019 at 1:48 PM
Q & A With Kevin Saghy – May Luncheon Speaker When the opportunity for his dream job opened up with the Chicago Cubs about ten years ago, Kevin Saghy jumped on it. As a fresh marketer at a time when brands were just starting to utilize social media, it was the...

You Need to Think About Key Messaging – Here's Why

Posted on 04/16/2019 at 9:37 AM
WHAT IS KEY MESSAGING? Key messaging is all about creating a strategy (with an accompanying document) to use as a quick reference guide for communicating about your brand. This is not about creating a catchy tagline or an advertising headline. This is meant to be an overview piece to be used...
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