Tagged with: strategy
at 1:48 PM
Q & A With Kevin Saghy – May Luncheon Speaker
When the opportunity for his dream job opened up with the Chicago Cubs about ten years ago, Kevin Saghy jumped on it. As a fresh marketer at a time when brands were just starting to utilize social media, it was the...
at 9:37 AM
WHAT IS KEY MESSAGING?
Key messaging is all about creating a strategy (with an accompanying document) to use as a quick reference guide for communicating about your brand. This is not about creating a catchy tagline or an advertising headline. This is meant to be an overview piece to be used...