Crystal Olig is a digital strategist who focuses on creating data-driven marketing and lead generation programs for clients using paid and digital media, including text, display and video advertising on Google, Facebook, LinkedIn and YouTube. With nearly 15 years of digital experience for marketing agencies and in-house marketing departments, she is an expert in creating excellent user experiences through websites, apps, marketing automation and email marketing tools. She leads Lessing-Flynn’s team of digital and media specialists, and when not chillin’ with the Flynnies, she can be found tooling around Johnston with her two little boys and yellow lab in tow.
I’m excited to share my digitally-focused expertise at this year’s AMA Experience Event with my presentation “Your Website Might Be a Slacker… How to know if it’s working hard enough for you.” Your website never sleeps, but is it a little lazy? We’ll talk about how to use data and clear information architecture to drive a greater understanding of your customers, capture sales leads and create an engaging user experience — making it one lean, mean, conversion machine.
You’ll leave with new ideas on ways to grow results from the web and more including:
- Key insights to look for in Google Analytics
- Inexpensive tools you can easily try out on your own site
- Tips for information architecture cleanup
- Ways to convince key stakeholders that not everything has to go on the homepage
Join us for the 2019 AMA Iowa Experience event on February 22, 2019 at the Hilton Garden Inn in West Des Moines. Meet Crystal and listen in on other speakers to get you moving ahead in the marketing world! Register here.
Personal Branding is an Action Verb
By: Sima Dahl
I have been a member and served on the board of the AMA since college, and there is no other audience that I revere more than you, my peers. My journey is every passionate marketer’s journey, filled with twists and turns and even 180’s, and I cannot wait to share with you what I know about attracting opportunity, generating referrals, and chasing your professional dreams.
I spent the first 20 years of my career as an award-winning B2B corporate marketer, building brands and crafting messages to support the complex sale. Thirteen of those years were in high-tech, a volatile career at best. As I’m fond of saying, "I've had more jobs than boyfriends." #TrueStory
Ten years ago, I found myself at a professional crossroads. I was in between jobs, consulting on a freelance basis, and contemplating my next move. Then the phone rang. It was a qualified inbound lead - a referral from someone I knew in high school but hadn’t seen since. After winning what turned out to be a significant piece of work, I found myself obsessing about how someone I knew 30 years ago could send such a perfect opportunity my way… And the Sway Factor™ was born.
I took the plunge and started my business. I doubled down on Sway Factor, initially focusing on my online presence and soon realizing that every conversation was a sales opportunity; every interaction, online or off, a marketing opportunity. Today I am privileged to teach audiences around the globe these same principles… driven professionals, sales leaders, business owners… any go-getter ready to stand out, stay relevant, and be in demand.
Is that you? Are you ready to rise to the occasion, step out of your comfort zone and take thoughtful risk?
Say yes. Join me at the AMA IOWA EXPERIENCE event. Learn how your Airplane Pitch, your Digital Footprint, even your investment in AMA Iowa can help you forge a strong personal brand that attracts more opportunity and catapults your career.
Join us for the 2019 AMA Iowa Experience even on February 22, 2019 at the Hilton Garden Inn in West Des Moines. Meet Sima and listen in on other speakers to get you moving ahead in the marketing world! Register here.