Brand Now: How to Standout in a Crowded, Distracted World
Speaker: Nick Westergaard | Strategist, Speaker, Author, Educator | Brand Driven Digital
Check-in and Networking: 11:30 a.m. - 11:45 a.m.
With social networks like Facebook, Twitter, and Instagram forever disrupting the way we do business, do traditional constructs like “branding” still matter? You may be surprised but because of the opportunities created by new media and disruptive technology, strong brands with something to say matter now more than ever. This talk reviews and recasts the role of brands in today’s digital age and provides a framework for building a solid brand, telling your story, and engaging your brand ambassadors.
About the Speaker:
Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. He’s also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa.
Register for this luncheon by noon on Monday, April 30. After noon on Monday, April 30, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by April 30 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.
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