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Brand Now: How to Standout in a Crowded, Distracted World

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Thursday, May 3, 2018 at 11:30 AM

Event Description:

Speaker: Nick Westergaard | Strategist, Speaker, Author, Educator | Brand Driven Digital

Check-in and Networking: 11:30 a.m. - 11:45 a.m.
Program: 11:45 a.m. - 1 p.m.

With social networks like Facebook, Twitter, and Instagram forever disrupting the way we do business, do traditional constructs like “branding” still matter? You may be surprised but because of the opportunities created by new  media and disruptive technology, strong brands with something to say matter now more than ever. This talk reviews and recasts the role of brands in today’s digital age and provides a framework for building a solid brand, telling  your story, and engaging your brand ambassadors.

Key Takeaways:

  1. Discover a new system for building a brand with meaning
  2. Learn what it takes to create standout brand blueprint
  3. Uncover four digital dynamics to help move a brand online

About the Speaker:

Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. He’s  also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa.

Registration Details:

Register for this luncheon by noon on Monday, April 30. After noon on Monday, April 30, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by April 30 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!

 

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