Events - AMA Iowa | Iowa Chapter of the American Marketing Association


October Social Media Discussion Group: Social Media Engagement Tracking & Optimizing

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $0.00
Student $0.00
Guest $5.00
Non-Member $5.00
Location: Smokey Row Coffee Company, 1910 Cottage Grove, Des Moines, IA
Time: Thursday, October 18, 2018 at 7:15 AM

Event Description:

Do you love chatting all things social media? We know some marketers that do, too. Join AMA Iowa for our Social Media Discussion Group to share best practices, ask questions about issues you’re running into with clients or your own company’s social media, and network with local marketers. This year our series sponsor, Spinutech, will also be lending some of their expert staff to help bring real-world applications and case studies to the discussion as guest moderators!

Discussion points:

  • Use key tools, including Google Analytics, to identify social media performance within a lead-generation system.
  • Understand key engagement metrics and terminology for each popular social media channel.
  • Compare social media campaign results to objectives and articulate performance to internal and external stakeholders.
  • Determine forward-looking social media strategies based on analytics reports.

7:15 a.m. Registration and time to grab some morning fuel
7:30 a.m. Announcements; discussion begins
8:20 a.m. Wrap up and concluding thoughts

AMA Iowa will provide coffee and pastries. Please RSVP for the October 18 event by October 17, so we have enough treats and chairs to go around! Limit of 25 attendees.

A Big Thank You to our Presenting Sponsor of this Social Media Discussion Group Series:


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