Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Three Ways to Gain Traction & Not Blow Your Limited Budget in 2019

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Last Day to Register: Wednesday, January 9, 2019
Location: Des Moines Golf & Country Club, 1600 Jordan Creek, West Des Moines, IA 50266
Time: Wednesday, January 9, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Rhonda O’Connor, CEO of Getting Gritty

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

Three Ways to Gain Traction & Not Blow Your Limited Budget in 2019
In the startup tech world, it’s about gaining traction – quickly getting (and keeping) customers to increase monthly and annual revenue and secure additional investors. This usually means a lean staff working on a lean budget. Rhonda will share how any company can use the Bullseye Method outlined in Gabriel Weinberg’s book, “Traction: A Startup Guide to Getting Customers,” to figure out what marketing channel is right for their business. 
“I’ve been in marketing for more than two decades and have had to always operate with limited resources and budget,” shares Rhonda. “Traction is a great way to discover what works (quickly and cheaply) to optimize success.”  
Key Takeaways:
  1. An easy method to spur ideas (or improve existing ones) for 19 marketing channels
  2. A way to eliminate bias in your marketing strategy with cost-effective tests 
  3. And lastly, a way to go where your competitors haven’t even contemplated going  
Speaker Biography:
Rhonda O/Connor
CEO of Getting Gritty
Rhonda O’Connor is tenacious about getting results. She loves to formulate strategies and execute on them, so she started her own company, Grit Marketer, to help others get the job done right and achieve reliable results.
Registration Details:

Register for this luncheon by noon on Monday, January 7th. After noon on Monday, January 7th, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by January 7 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

Maximum Number of Attendees: 100

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!

A Big Thank You to our Lunch Sponsor:


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