Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Research & Outreach: Influencer Marketing Tactics That Work

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Wednesday, March 6, 2019
Location: Hilton Garden Inn West Des Moines, 205 S. 64th Street, West Des Moines, IA 50266
Time: Wednesday, March 6, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Andy Crestodina, Co-Founder and CMO of Orbit Media

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

Research & Outreach: Influencer Marketing Tactics That Work
The key to successful content is to collaborate with the people and brands who are already relevant to your audience. But still, most content marketers write for one website (their own) and rarely do they collaborate with the experts trusted by their audience. Influencer marketing, blogger relations and digital PR are all built on the same foundation: collaboration. In this presentation, you’ll learn to use social media to grow your
reach and rankings.
Great outreach builds friendships. Bad outreach hurts the reputation of you and your brand. After Andy’s presentation, you’ll be filled with ideas and examples of how to find and connect with the influencers that can power your marketing.
Topics covered:
  • Research and outreach: connecting with the most relevant influencers
  • Co-creation and cross-promotion of content
  • Mentions, thank-you’s and friendship
Key Takeaways:
  1. Find the 1% of internet users that make the biggest difference in your marketing
  2. Build relationships that create content opportunities
  3. Collaborate with your sales prospects and referral partners
Speaker Biography:
Andy Crestodina
CMO and Co-Founder of Orbit Media
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little
marketing podcast.
Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion and analytics. He has earned himself a few accolades:
  • Top 10 Online Marketing Experts to Watch, Forbes
  • Top 50 Marketing Influencer, Entrepreneur Magazine
  • Top 25 Content Marketers, Express Writers/Buzzsumo
  • Top 100 Digital Marketers, Brand 24
  • Top 10 Social Media Influencers to Watch, Social Media Explorer
  • Top 50 Content Marketing Influencers to Follow, Outbrain
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Registration Details:
Register for this luncheon by noon on Monday, March 4. After noon on Monday, March 4, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by March 6 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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