Research & Outreach: Influencer Marketing Tactics That Work
Event Details:
Event Description:Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch! Speaker: Andy Crestodina, Co-Founder and CMO of Orbit Media Check-in and Networking: 11:30 a.m. - Noon Announcements and Speaker Presentation: 12-1 p.m. Research & Outreach: Influencer Marketing Tactics That WorkThe key to successful content is to collaborate with the people and brands who are already relevant to your audience. But still, most content marketers write for one website (their own) and rarely do they collaborate with the experts trusted by their audience. Influencer marketing, blogger relations and digital PR are all built on the same foundation: collaboration. In this presentation, you’ll learn to use social media to grow your
reach and rankings.
Great outreach builds friendships. Bad outreach hurts the reputation of you and your brand. After Andy’s presentation, you’ll be filled with ideas and examples of how to find and connect with the influencers that can power your marketing.
Topics covered:
Key Takeaways:
Speaker Biography:
Andy Crestodina
CMO and Co-Founder of Orbit Media
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little
marketing podcast.
Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion and analytics. He has earned himself a few accolades:
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Registration Details:Register for this luncheon by noon on Monday, March 4. After noon on Monday, March 4, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by March 6 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.
AMA Iowa encourages pre-payment online in advance of our events. Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs! |
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