Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Four Steps to Developing a Data-Intelligent Strategic Digital Marketing Plan [Quad Cities]

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: The Bend - River Room, 111 Bend Boulevard, East Moline, IL 61244
Time: Tuesday, September 24, 2019 3:00 PM - 5:00 PM

Event Description:

This is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. 

Speaker: Rahul Wahi, Founder, Agency Principal, LLT Group

Check-in and Networking: 3:00 p.m. - 3:30 p.m.
Join us before to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 3:30 - 5:00 p.m.
Our AMA Iowa representative will kick things off promptly at 3:30 p.m.

Four Steps to Developing a Data-Intelligent Strategic Digital Marketing Plan

Presentation Description:

Executing digital marketing tactics without a strategy is like going to battle without a game plan. Most CEOs and CMOs agree that digital marketing tactics need to play a significant role in organizational growth and eagerly support any digital marketing efforts in-house marketers propose and outside vendors provide. These “random acts” of digital marketing, however, rarely help a company grow and usually are the result of missing or misaligned digital marketing strategies. For real impact, a marketing plan with data-intelligent digital strategies must be created before any action, or tactic, is taken. That plan should be based on data metrics not only from your company, but also from your competition in order to reveal what currently drives (and doesn’t drive) success in the market.

Key Takeaways:

  1. Analyzing the competition.

  2. Developing strategies.

  3. Aligning tactics. 

  4. Monitoring progress.

Speaker Biography:

Rahul Wahi​
Rahul Wahi is the founder and CEO of the LLT Group, Inc., a digital marketing agency that he started in 2010. LLT Group is a leader in web design, development and the digital marketing space and was recently ranked No. 92 on Inc. magazine’s annual list of the fastest-growing private companies in the United States by reaching a three-year sales growth of 3,560 percent. Also, even more recent Rahul was a recipient for Forbes 30 under 30 as well Crain’s Top 100 influential marketing agencies in the United States . With offices in Chicago, New York and Los Angeles, the LLT Group has more than 50 team members. Some of its most notable clients include the Los Angeles Rams, Callaway Golf and Bridgestone-Firestone. Before founding LLT, he spent time as the marketing manager for the global leader in IT Procurement at Tata Consultancy Services. Rahul has followed his motto in life, “Dream big, hustle hard".

Registration Details:

Register for this luncheon by noon on Monday, September 23.  Any registrations not cancelled by September 24 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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