Four Steps to Developing a Data-Intelligent Strategic Digital Marketing Plan [Quad Cities]
This is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community.
Speaker: Rahul Wahi, Founder, Agency Principal, LLT Group
Check-in and Networking: 3:00 p.m. - 3:30 p.m.
Announcements and Speaker Presentation: 3:30 - 5:00 p.m.
Four Steps to Developing a Data-Intelligent Strategic Digital Marketing Plan
Executing digital marketing tactics without a strategy is like going to battle without a game plan. Most CEOs and CMOs agree that digital marketing tactics need to play a significant role in organizational growth and eagerly support any digital marketing efforts in-house marketers propose and outside vendors provide. These “random acts” of digital marketing, however, rarely help a company grow and usually are the result of missing or misaligned digital marketing strategies. For real impact, a marketing plan with data-intelligent digital strategies must be created before any action, or tactic, is taken. That plan should be based on data metrics not only from your company, but also from your competition in order to reveal what currently drives (and doesn’t drive) success in the market.
Register for this luncheon by noon on Monday, September 23. Any registrations not cancelled by September 24 will be billed. Cancellations may be made by emailing info@AMAIowa.com. Invoiced payments will be assessed a $5 administration fee.
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Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!
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