Events - AMA Iowa | Iowa Chapter of the American Marketing Association


POSTPONED: AMA+ Leadership Series: Drive Performance Through Question-centric Coaching

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $40.00
Student $40.00
Guest $50.00
Non-Member $50.00
Last Day to Register: Thursday, March 12, 2020
Location: NCMIC Group, 14001 University Ave, Clive, IA 50325
Time: Wednesday, April 29, 2020 7:15 AM - 9:30 AM

Location Description:


Event Description:

AMA+ Leadership Series: Drive Performance Through Question-centric Coaching

Event Description

This interactive leadership development session is for leaders or aspiring leaders and is based on the concepts of the popular book, It Begs the Question: Learn how the best managers drive performance through Question-Centric Coaching. 

Key Takeaways

  • You'll learn how you can dramatically improve team and personal performance, exert less effort than you are investing today, and ensure the sustainability of the improvements you make. 
  • Attendees will learn how to work “on” the system and use the power of questions to develop the critical thinking skills of their team, creating additional time in their day to reinvest in activities that improve the overall performance of the group.

What to Expect

The primary objectives for the workshop are to:

  1. Create an environment that allows for self-reflection, sharing of leadership challenges and leverages peer-to-peer experiential knowledge.
  2. Understand the power and purpose of working “on” versus “in” the system.
  3. Recognize the benefits of asking questions.
  4. Distinguish the differences between coaching and managing, and the importance of each activity.
  5. Learn tactics that mitigate upward delegation and create greater employee accountability.
  6. Learn how to use questions to develop the critical thinking skills of employees.
  7. Utilize a framework to assess employee performance and identify coaching opportunities.


7:15 a.m. Registration, breakfast, and networking
7:30 a.m. Workshop begins
9:30 a.m. Wrap up and concluding thoughts

AMA Iowa will provide coffee and pastries. Limited to 40 participants. 

About the Keynote, Chick Herbert

Author, speaker, and consultant, Chick Herbert, has 30 years of experience working in the public and private sectors as an executive business leader, keynote speaker, executive coach, and independent consultant. Chick has held executive leadership roles in strategy, leadership development, talent planning, business development, training, customer experience, human resources, and operations. In his current role as Senior Vice President of Enterprise Organizational Development for NCMIC and Professional Solutions, he is responsible for developing people, processes, and strategy to prudently grow the business. In his previous executive leadership role for a Fortune 20 financial services organization, Chick lead a team responsible for business strategy, digital innovation, training, and customer experience.

Chick is the co-author of the popular book, It Begs the Question – Learn how the best managers drive performance through Question- Centric Coaching.

Special Thanks to in-kind sponsor, NCMIC Group


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