Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Employee Brand Advocacy: How to transform your most important assets into your biggest fans

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $30.00
Non-Member $30.00
Last Day to Register: Monday, January 18, 2021
Time: Tuesday, January 19, 2021 11:45 AM - 1:00 PM

Event Description:

AMA+ Leadership Series

Employee Brand Advocacy: How to transform your most important assets into your biggest fans

According to Gartner, 84% of people trust recommendations from people they know, but only 15% trust recommendations from brands. And that’s why companies of all sizes are realizing the importance of tapping into the influence and networks of their employees to support organizational growth.

Building branded connectedness is increasingly difficult virtually, and for a variety of reasons – fear, lack of confidence, and apathy to name a few – employees at most organizations remain reluctant to step into influencer roles. Join this session to learn best practices for building organizational buy-in, motivating employee advocacy, and developing the collaborative relationship you’ll need with HR to make your initiative a success.

Key Takeaways

  • The market factors driving employee demand for clear, compelling employer brand messages that create the necessary foundation for employee advocacy

  •  Examples of how well-engineered employee advocacy programs enhance and complement culture and brand story

  • Ideas for how you can build buy-in and create partnerships across your organization to ensure lasting success

Speaker Biography

Christina Zurek, Insights & Strategy Leader, ITA Group

Driven by a passion to improve the employee experience, Christina Zurek is a respected thought-leader on the topics of employee engagement and workplace culture. In her role at ITA Group, an engagement agency, she directs the marketing strategy for the employee experience solution portfolio by bringing to the table her skills in research, marketing, and fervent commitment to helping organizations build a better workplace.

Her areas of responsibility uniquely position her to understand the HR buyer and market while recognizing the inherent synergy and shared aspiration among HR, marketing and the broader organization to capture the loyalty and advocacy of employees.

She maintains several engagement and human resources-related industry credentials, including designation as a SHRM-CP and a Certified Engagement Practitioner through the Enterprise Engagement Alliance.

We will be hosting this event via Zoom. Please watch your e-mail for the zoom meeting URL and password to join.



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