Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) May Luncheon: Loyalty: How Data Drives More Valuable Marketing

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $10.00
Student $10.00
Guest $10.00
Non-Member $10.00
Last Day to Register: Monday, May 3, 2021
Time: Wednesday, May 5, 2021 12:00 PM - 1:00 PM

Event Description:

Loyalty: How Data Drives More Valuable Marketing

Community Give Back: 100% of Registration will be Matched and Donated to By Degrees

Hy-vee tackled a massive shift during the height of COVID-19 driving a further shift in their loyalty program and digital efforts. See what they learned along the way, their thoughts on how to leverage data to drive digital marketing and loyalty, and how paid loyalty is working for them.

Key Takeaways

  1. Understand the value of loyalty: for the business and for the customer

  2. How data can be leveraged to drive digital marketing

  3. What is paid loyalty and why is it trending now?


11:50 AM - Announcements & Speaker Introduction

12:00 PM - Speaker Presentation, Q&A

1:00 PM - Adjourn

When you register for the May Luncheon, consider adding an additional donation amount to help support the By Degrees Foundation! 
Donate Now! 

Speaker Biography

Justin Umphress, Loyalty Program Manager at Hy-Vee

Justin attended Iowa State University graduating in 2006 with degrees in Marketing and Management. For the past 15+ years he has held many roles in sales and marketing for Pella Corporation and Kum & Go while also earning his MBA from Iowa State.  Prior to joining Hy-Vee to drive loyalty marketing he spent 5 years building Kum & Go’s loyalty program from the ground up.

Community Giving Partner

A long-standing partner to our local communities, Hy-vee will match registrations fees. 100% of all the registrations and other donations will be gifted to the By Degrees Foundation. 

Each year, AMA Iowa is proud to partner with a local non-profit for our community relations initiative. This year, we have selected The By Degrees Foundation as their commitment to education and work to introduce various career paths to students aligns well with AMA Iowa’s focus on continued learning and career development. 

About By Degrees

The By Degrees Foundation believes education is a community effort and recognizes the transformational impact incremental changes can make on a student’s life. Their work begins in kindergarten and follows students to and through high school graduation, ensuring they’re immersed in a complete culture of college and careers. Partnering with entire schools, they focus on increasing high school graduation and postsecondary readiness rates while engaging community partnerships to uplift students, families, and whole neighborhoods. Their unique model includes postsecondary partners and annual visits to postsecondary institutions, classroom instruction, career days and career-centered field trips, community and family events, and a college savings account (CSA) program. Through this CSA program, students and families can earn up to $200 into their By Degrees-owned accounts each year by completing academic and personal milestones.

We will be hosting this event via Zoom. Please watch your e-mail for the zoom meeting URL and password to join.

© 2021 Iowa Chapter of the American Marketing Association. All Rights Reserved.