Experience Event

Taking marketing insights, creativity, and experiences to new heights.

 

REGISTERAGENDASPEAKERSSPONSORS

 

AMA Iowa is ready to help marketers reach a higher level of expertise at Experience 2021: Elevating Experiences on Friday, February 26th from 8AM-1PM. You’ll hear and learn from some of the industry’s best and brightest about the latest marketing trends, tactics, data, and more. By the end of the event, you’ll feel more confident to create better marketing to help enhance your customer’s engagements and experiences in 2021. 

If 2020 has taught us anything, it’s to rise above the challenges by being ready for the unexpected and having the flexibility to adapt and pivot when needed. This year’s event will be sure to follow the same advice.

AMA Iowa | Experience 2021 will elevate every aspect of your marketing from sales to strategies in an impactful, half-day virtual event.

Although we’d much rather see you all in person, we want everyone to be safe and healthy so enjoy the conference from wherever you choose and the gift of a half-day Friday! 

For our eighth year running, you’ll hear from phenomenal award-winning speakers, virtually connect with like-minded marketers, and feel more prepared for the year ahead. Just like an in-person event, you’ll also be able to participate in one of two breakout sessions to get the most out of your morning. 

 

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Have you registered yet?

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Agenda

8:00 AM - 8:15 AM - Welcome, Ellen Linkenhoker, AMA Iowa President

8:15 AM - 9:00 AM - Clutter Proof Marketing, Steve Lerch, Story Arc Consulting

9:00 AM - 10:00 AM -  BREAKOUT SESSIONS

1. Solve the “Data Problem” with a User Story Template, Matthew D. Edwards, Trility

2. The Unorthodox Guide to Content Marketing, Ian Greenleigh, data.world

3. E-Commerce Strategies: How Marketers Can Help Create Success with Input and Output, Michael Bird, Spindustry

10:00 AM -11:00 AM - #OMG It's Almost March & We're Already Behind. 5 Critical Trends to Gear Up,  Dan Tyre, Hubspot & Amanda Laverman, AKC Marketing

11:00 AM -12:00 PM - Executing Martech Strategy – A “How to” Panel with the Experts, Brandon Schulte, Zirous & Mollie Bodensteiner, Granular, plus other panelists

12:00 PM - 1:00 PM - Casey's Rebrand Story brought to you by Delta Dental of Iowa., Megan Elfers, Casey’s

 

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Say hello to our speakers!

 

Dan Tyre Sales Director Hubspot

Matthew D. Edwards Chief Executive Officer Trility

Steve Lerch President Story Arc Consulting

 

Ian Greenleigh Director of Marketing data.world

Brandon Schulte Director of Marketing Technology Zirous

Mollie Bodensteiner Team Lead, Revenue Operations Granular

 

Megan Elfers VP, Marketing & Advertising Casey’s

Michael Bird CEO Spindustry

 

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Sponsors

Thank you to all our sponsors for helping to make Experience 2021 an unforgettable event. Together we are working to elevate marketing.

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In-Kind