Experience Event - AMA Iowa | Iowa Chapter of the American Marketing Association

Experience Event

Taking marketing insights, creativity, and experiences to new heights.




AMA Iowa is ready to help marketers reach a higher level of expertise at Experience 2021: Elevating Experiences on Friday, February 26th from 8AM-1PM. You’ll hear and learn from some of the industry’s best and brightest about the latest marketing trends, tactics, data, and more. By the end of the event, you’ll feel more confident to create better marketing to help enhance your customer’s engagements and experiences in 2021. 

If 2020 has taught us anything, it’s to rise above the challenges by being ready for the unexpected and having the flexibility to adapt and pivot when needed. This year’s event will be sure to follow the same advice.

AMA Iowa | Experience 2021 will elevate every aspect of your marketing from sales to strategies in an impactful, half-day virtual event.

Although we’d much rather see you all in person, we want everyone to be safe and healthy so enjoy the conference from wherever you choose and the gift of a half-day Friday! 

For our eighth year running, you’ll hear from phenomenal award-winning speakers, virtually connect with like-minded marketers, and feel more prepared for the year ahead. Just like an in-person event, you’ll also be able to participate in one of two breakout sessions to get the most out of your morning. 


Have you registered yet?






8:00 AM - 8:15 AM - Welcome, Ellen Linkenhoker, AMA Iowa President

8:15 AM - 9:00 AM - Clutter Proof Marketing, Steve Lerch, Story Arc Consulting


  1. Solve the “Data Problem” with a User Story Template, Matthew D. Edwards, Trility

  2. The Unorthodox Guide to Content Marketing, Ian Greenleigh, data.world

  3. E-Commerce Strategies: How Marketers Can Help Create Success with Input and OutputMichael Bird, Spindustry

10:00 AM -11:00 AM - #OMG It's Almost March & We're Already Behind. 5 Critical Trends to Gear Up,  Dan Tyre, Hubspot & Amanda Laverman, AKC Marketing

11:00 AM -12:00 PM - Executing Martech Strategy – A “How to” Panel with the Experts, Brandon Schulte, Zirous & Mollie Bodensteiner, Granular, plus other panelists

12:00 PM - 1:00 PM - Casey's Rebrand Story brought to you by Delta Dental of Iowa., Megan Elfers, Casey’s


Say hello to our speakers!


Dan Tyre
Sales Director

Matthew D. Edwards
Chief Executive Officer

Steve Lerch
Story Arc Consulting


Ian Greenleigh
Director of Marketing

Brandon Schulte
Director of Marketing Technology

Mollie Bodensteiner
Team Lead, Revenue Operations


Megan Elfers
VP, Marketing & Advertising

Michael Bird



Thank you to all our sponsors for helping to make Experience 2021 an unforgettable event. Together we are working to elevate marketing.

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