2018 Experience Event - AMA Iowa | Iowa Chapter of the American Marketing Association

2018 Experience Event

AMA Iowa Experience – Navigating the Changing Marketing Landscape

Thank you to all attendees, speakers, volunteers, and sponsors of the 2017 AMA Iowa Experience Event!

Presentation Slides:

 

 

9 a.m.

Registration & Check-In

   

9:30 am.

Opening Remarks & Keynote

Brand Loyalty is Dead - Mary Ann O’Brien, CEO and Founder, OBI Creative

Why is brand loyalty dying? And how do you use the Law of Attraction to turn up and tune in the brands you manage? Brand and Customer Experience expert Mary Ann’s O’Brien, former Fortune 100 CMO, an original pioneer in the Voice of Customer and the current CEO and founder of one of the fastest growing ad agencies in the country, OBI Creative, will explore the importance the law of attraction plays today in the world of branding and marketing.

O’Brien will spotlight the approach the best brands in the world follow to leverage the law of attraction, engage with customers and grow. She’ll explore the multiple facets of today’s consumer and show how technology serves the platform for the gravitational pull toward and against your brand. With your curiosity peaked, and your neurons firing, you’ll find out what turns customers on, what turns them off and how you can use your assets, expertise and the law of attraction to ensure your brand is strong and attractive for years to come.

 

10:45 a.m.

Break

   

11 a.m.

Breakout Session 1

How to Build a Winning Marketing Technology Stack - Mollie Bodensteiner, Marketing Technology Expert & Independent Consultant*

With the accelerated growth of marketing technology providers, how do savvy marketing leaders avoid random acts of technology purchases? This interactive presentation will help marketers identify and invest the right technology platforms to drive their marketing efforts forward.

Boarding Your Story - Tom Woody, Senior Production Sales Specialist, Screenscape Studios*

Finding a way to tell your creative by taking a creative idea and turning it into something tangible. From a script to a sketch to a storyboard to the final product learn about the importance of visually showing your creative idea through the use of storyboarding.

11:40 a.m.

Lunch

   

12:30 p.m.

LOUD Table Discussions

   

1:30 p.m.

Breakout Session 2

How to Build a Winning Marketing Technology Stack - Mollie Bodensteiner, Marketing Technology Expert & Independent Consultant*

With the accelerated growth of marketing technology providers, how do savvy marketing leaders avoid random acts of technology purchases? This interactive presentation will help marketers identify and invest the right technology platforms to drive their marketing efforts forward.

Tips for Better Business Writing and Speaking - Nick Westergaard, Chief Brand Strategist, Brand Driven Digital*

Whether you’re writing copy or pitching your idea, communication is one of the most important skills in work today. Employers value it and everyone wishes they did it just a bit better. This insightful talk provides you with strategies and tactics for leveling up your personal communication.

2:10 p.m.

Break

   

2:25 p.m.

Breakout Session 3

Boarding Your Story - Tom Woody, Senior Production Sales Specialist, Screenscape Studios*

Finding a way to tell your creative by taking a creative idea and turning it into something tangible. From a script to a sketch to a storyboard to the final product learn about the importance of visually showing your creative idea through the use of storyboarding.

Tips for Better Business Writing and Speaking - Nick Westergaard, Chief Brand Strategist, Brand Driven Digital*

Whether you’re writing copy or pitching your idea, communication is one of the most important skills in work today. Employers value it and everyone wishes they did it just a bit better. This insightful talk provides you with strategies and tactics for leveling up your personal communication.

3:15 p.m.

Closing Keynote

Finding Your Voice: How to Write Authentically to Engage and Retain - Kasey Riley, CMO, The Fat Plant Society

This presentation will address how vital it is for all marketers to develop and hone an authentic writing voice to effectively promote themselves and/or the organizations they serve. In the age of digital information and information overload, creating compelling content is utterly vital to connecting with customers and provides a brilliant opportunity to enhance your personal or professional brand.

 

4 p.m.

Happy Hour – Cheers!

   

*Indicates concurrent session

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