2019 Experience Event - AMA Iowa | Iowa Chapter of the American Marketing Association

2019 Experience Event


We know it’s important to have a solid marketing strategy to support our business plans. But with so many moving pieces in our marketing toolkits and constant advancements and innovations, it can be hard to decide what makes sense for our unique situations. This year, the AMA Iowa Experience event will focus on providing expert insight and interactive sessions to examine different pieces of the marketing puzzle and provide you with actionable takeaways!

For the sixth consecutive year, this day-long conference will offer motivational general sessions, concurrent breakout sessions, and deep dive tracks for B2B, B2C and students. We’ll also engage in a lively LOUD Tables session where you will connect with other attendees in small group discussions.

Keynote Speakers

Karen Albritton
Partner, Newport Board Group

Why Your Company Needs a Sledgedozer. Removing Obstacles to Innovation and Growth.

Most companies know they need to adapt to survive and yet few are able to fully capitalize on their ability to innovate. It’s not for a lack of ideas or even execution. The biggest barrier is an inability to transition away from legacy systems, products, services and culture. For that, companies need a sledgedozer, a mash-up of a sledgehammer and bulldozer, to bust up what’s no longer working, move it out of the way and make way for what’s next. We’ve developed the Sledgedozer Seven, a framework that organizations use to ensure their past doesn’t doom their future. In this presentation, Karen shares an overview of the Sledgedozer Seven, examples of successes and failures, as well as advice for marketers who believe it’s time for their company to get a sledgedozer.

 

Sima Dahl
President, Sway Factory, Inc.

Personal Branding to Catapult Your Career: The Sway Factor™ Way to Stand Out, Stay Relevant, and Be in Demand

In her closing keynote, international speaker and life-long AMA ambassador Sima Dahl will show you how you can apply marketing best practices to make a name for yourself and create demand for what you do. She'll challenge you to think bigger, take thoughtful risk, and relentlessly chase down your professional dreams. You'll leave armed with practical steps to articulate your value, raise your visibility, and stay top of mind - in short, to be the CMO of you.

 

Agenda

8:30 am – Registration and Breakfast
8:50 am – Opening Remarks
9:00 am – General Session | Why Your Company Needs a Sledgedozer. Removing Obstacles to Innovation  and Growth. | Karen Albritton 
10:00 am – Concurrent Breakout Sessions
                     Keith Snow | B2E
                     Joe Crimmings | Business Record
10:45 am – Break
11:00 am – Concurrent Breakout Sessions (Repeat)
                     Keith Snow | B2E
                     Joe Crimmings | Business Record
12:00 pm – LOUD Tables 
12:45 pm – Lunch and Scholarship Award
1:15 pm – LOUD Tables 
2:00 pm – Deep Dive Sessions
                   Student Track | Chris Snider and Micholyn Fajen
                   B2B Track | Rebecca Falk (Wellmark), Tara Deering-Hansen, Crystal Olig (Lessing Flynn)
                   B2C Track | Donna Tweeten (Hy-Vee), Teri Wood (Iowa Lottery Authority)
3:15 pm – Break
3:30 pm – General Session | Personal Branding to Catapult Your Career: The Sway Factor™ Way to Stand Out, Stay Relevant, and Be in Demand | Sima Dahl
4:15 pm – Closing Remarks
4:30 pm – Happy Hour at the Crossing Lounge (onsite)

With so many opportunities to learn from and connect with speakers from across the country, as well as peers in your own backyard, this will be an event you won’t want to miss!

We are excited to offer AMA Iowa members an early bird discount! Register by January 4, 2019 for only $70! After January 4, member pricing will increase to $80. Register Now >>

© 2018 Iowa Chapter of the American Marketing Association. All Rights Reserved.