2020 Experience Event - AMA Iowa | Iowa Chapter of the American Marketing Association

2020 Experience Event

2020 Experience Events

Where insights, innovation, & creativity collide in a bold fusion.

Experience 2020 energizes and inspires today’s marketers by blending powerful education on marketing trends, technology, and data to create a reaction of bolder, stronger and more cohesive strategies for success.

AMA Iowa | Experience 2020 brings a bold fusion of marketing elements together into a powerful, day-long event.

In our seventh consecutive year, be inspired by nationally recognized keynote speakers. Connect with peers and grow your network by engaging in “LOUD tables” moderated by local experts where you can connect in small group discussions.

Plus, choose breakout sessions that help you advance and elevate your efforts whether you live in the B2B or B2C space.

Find more information including agenda and speaker information by visiting the official Experience 2020 site



Keynote Speakers

Jazzy Danziger
Creative Director of 2e Creative 2ecreative.com | 2e Creative

All Play, No Work: The Role of Recreation in Marketing

Whether structured or unstructured, play has always shaped the way humans think about communication and persuasion.

This opening keynote session will explore the role of play in the development and execution of modern marketing strategies, with a special focus on an industry that too few people associate with play: healthcare. Explore in this session the history and philosophy of play, as well as the ways in which today’s most innovative marketers are using it to transform business – from gamification to VR, to experiential marketing, to a reimagining of the dreaded creative brainstorm.

 

Andrew Davis
Bestselling author and internationally acclaimed keynote speaker

The Curiosity Factor
The psychological phenomena creative brands employ to earn and own attention in a noisy world.

Attention in today’s online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos.

However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where’s the disconnect?

Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting?

It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience’s attention.

In this exhilarating AMA Iowa keynote presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality tv editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you’ll learn the simple secret to creating infinitely engaging content.

Lunch & Learn Session

Danny Beyer
Author, Speaker, Connector | https://www.dannybeyer.com/

Speaker and Author of, "The Ties that Bind: Networking with Style," Beyer hoped his short business book would help people become more comfortable with and embrace networking. Spreading the word to young professionals in this Lunch & Learn session, Beyer will share his secrets on networking skills and share how these connections can lead to important, long-term, meaningful relationships. Beyer was recognized as 40 Under 40 by the Business Record in 2014.

Breakout Sessions

Jennifer Simpson
Chief Sales Strategist | Simpson Sales Solutions

Bridging the Sales and Marketing Divide

Speaker and Author of, "The Ties that Bind: Networking with Style," Beyer hoped his short business book would help people become more comfortable with and embrace networking. Spreading the word to young professionals in this Lunch & Learn session, Beyer will share his secrets on networking skills and share how these connections can lead to important, long-term, meaningful relationships. Beyer was recognized as 40 Under 40 by the Business Record in 2014.

Viv deBrauwere
Conversion Rate Optimization Strategist | Spinutech

Digital Marketing | Optimizing Conversion Rates for Revenue

Former Netflix Senior Creative Services Specialist, Viv is the conversion rate optimization strategist for Spinutech in Des Moines. Using data and experimentation, she leads product and marketing teams to optimize conversion rate, grow and retain users, and ultimately drive revenue.

April Keating
Email Marketing Coach & Consultant, Founder of Cre8ve Content Co. www.cre8ve.com | Cre8ve Content Co.

Power of the Inbox: Tips & Tricks for Successful Email Marketing

What is the first impression you give when your customers see you in their email inbox? And when they see you there, what do they do? Open or delete?

This workshop takes you through the keys to effective email marketing, what it really is (and isn’t), and how to use it for your business. From revealing why regular email doesn’t work to insider tips and techniques, like automated list building tools and the design elements that work, we will walk through how to use email marketing the RIGHT way.

Join us and learn the five steps to harness the power of your inbox:

  1. Growing a healthy list
  2. Creating great content
  3. Customizing a beautiful, mobile-friendly template for your brand
  4. How to get your emails opened
  5. Tracking your results

Masterclass Session Topic

Denise Mills
Chief Mindset Officer, LeaderFuel | leaderfuelnow.com

Mindset Matters: Motivating Yourself and Others

This masterclass will explore our inner voices; how we talk ourselves in and out of bold ideas and ultimately affect our confidence.

From this session you’ll be equipped to:

1. Understand how your beliefs and mindset affect both your performance and your outcomes. 2. Understand the power of thoughts to influence/determine both your self-image and your work experience.  3. Discover and use tools that have an immediate impact on habits and attitudes that affect your potential

Loud Tables

DIGITAL TRANSFORMATION

DATA & ANALYTICS

VIDEO MARKETING

SEO

WEBINAR

PODCAST

EVENT PLANNING

MARKETING AUTOMATION

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