VP, Marketing & Advertising
Megan Elfers joined Casey’s in 2019 as the Vice President of Marketing & Advertising. Since joining Casey’s she has led the 52-year old brand refresh launching a new brand positioning in 2019 as well as a new Casey’s logo in 2020. Megan was previously Vice President of Marketing and Communications at Kum & Go for over 5 years where she launched a new brand platform and &Rewards loyalty program as well as helped the organization further its consumer insights base with an extensive customer journey map initiative. Megan’s marketing career also includes 7 years of experience working in CPG at Mars Wrigley where she led brand marketing and new product development for iconic brands including Doublemint and HubbaBubba. Megan graduated from Duke University with a BS in Engineering and has her Master of Business Administration from the Kellogg School of Management at Northwestern University.