2019 NOVA Award Results - AMA Iowa | Iowa Chapter of the American Marketing Association

2019 NOVA Award Results

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AMA Iowa is proud to announce the award winners from the NOVA Night Awards! Thank you to all our sponsors and Iowa companies who submitted a marketing campaign!

Winners

Advertising: Recognizes communications intended to persuade target audiences to take action or to increase target audience's awareness of a product, service, event or idea. Messages are paid for by sponsors and delivered through traditional or new media. 

Best of Category - ZLR Ignition, Wellmark-Medicare Campaign
2nd Place - Farm Bureau Financial Services, AL vs Agent
3rd Place - Bank Iowa/Lessing-Flynn, Pella Pandora                          

Copywriting: Recognizes the spectrum of skills that copywriters offer to paint ideas, products and services in a compelling and memorable way. We’re looking for copy that’s elevated a phrase to Andy Warhol status, either internally or externally.

Best of Category - Indigo, Indigo Premier Brochure
2nd Place  - Hy-Vee, Inc., Hy-Vee History Book
3rd Place - OBI Creative, Dashboarding through the Show

Direct Marketing: Recognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing.

Best of Category - Sammons Institutional Group, Inc., Tax Season Care & Safety Package
2nd Place (tied) - Lessing-Flynn, Sprayers $5,000 Loyalty Program Campaign
2nd Place (tied) -  Iowa Finance Authority, House Wise Iowa
3rd Place - Sammons Institutional Group, Inc., Year-End Checklist  

Integrated Marketing Campaign: Recognizes a continuum in a marketing campaign. Entries can include a complete strategy utilizing at least three motifs in a marketing tactic.

Best of Category - OBI Creative, Cobalt Credit Union Rebrand
2nd Place - Vermeer Corporation/Lessing-Flynn, Vermeer Net
3rd Place - SHAZAM, Inc., Mobile Solution Refresh - SHAZAM BOLT$

Interactive Marketing: Recognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include websites, email, videos, ads, rich media ads, social platforms, blogs, microsites and mobile.

Best of Category - Bank Iowa/Lessing-Flynn, Bird's Eye View - Bank of Iowa
2nd Place - Bankers Trust, Bankers Trust Education Center
3rd Place - Coalition to Support Iowa's Farmers/Lessing-Flynn, Coalition Website Redesign

Marketing Communications: Recognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more.

Best of Category - Sammons Financial Group, Midland "MVP Playbook"
2nd Place - Bank Iowa/Lessing-Flynn, Catch the Bird
3rd Place - Sammons Financial Group, Empowered: Women and Retirement   

Marketing Department of One: Awards in this category recognize outstanding marketing work by a professional who does not have in-house or agency support to create and implement marketing plans.

Best of Category - ASI/Signage Innovations, Reflections Campaign

Marketing Research: Recognizes qualitative and quantitative research programs – planning, execution and results – that have provided new insights organizations used to develop new strategies and achieve goals. Entries can include internal and external audience research.

Best of Category - Sammons Financial Group, Empowered: Women and Retirement
2nd Place - On Point Strategies/Healthy Birth Day, Inc., Research for Healthy Birth Day, Inc. and its Healthcare Prevention Program, Count the Kicks

Non-profit Marketing: Recognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations.

Best of Category - OBI Creative, Nebraska CASA Campaign
2nd Place - Goodwill of Central Iowa, Styled by Goodwill
3rd Place - ZLR Ignition, Iowa Workforce Development - Earn and Learn Iowa

Public Relations: Recognizes all elements of public relations efforts intended to gain earned media and increase awareness of a product, service, initiative or idea. Entries can be comprehensive PR campaigns, individual PR campaign components (media kit, traditional, electronic and video submissions), or PR events (media conferences and planned events).

Best of Category - Vermeer Corporation, Vermeer Corporation Survives the Storm and Comes Back STRONGER THAN EVER
2nd Place - Iowa Corn & Golden Grain Energy/Lessing-Flynn, Biofuels Mobile Education Trailer
3rd Place - Hy-Vee, Inc., Hy-Vee Hams for the Holidays

Small Budget Campaign: Recognizes an outstanding marketing campaign by a company that spent less than $10,000. Innovation on a limited marketing budget fit this category, including any type of campaign or channel as long as it cost less than $10,000.

Best of Category - Sammons Institutional Group, Inc., Tax Season Care & Safety Package
2nd Place - SHAZAM, Inc., Your Choice Campaign
3rd Place - ASI/Signage Innovations, Reflections Campaign

Special Event: Recognizes use of special events (conference, trade show, workshop, customer program or member program) in meeting marketing goals.

Best of Category - Iowa Finance Authority, Flock to the Block
2nd Place - ARAG, Legal Action Hero
3rd Place - Vermeer Corporation/Lessing-Flynn, 2018 Vermeer Rock the Iron Road Show

Best of Show
Iowa Finance Authority, Flock to the Block 

People's Choice Award: Each year, we ask our audience to select the marketing campaign they felt was the best of the best.
Goodwill of Central Iowa, Styled by Goodwill

Marketing Executive of the Year: New this year, this award recognizes someone who inspires, leads, and achieves excellence in the field of marketing and has helped to build and transform their marketing community.

Emily Abbas, Senior Vice President, Chief Marketing and Communications Officer at Bankers Trust

Marketer of the Year: For the first time, this award recognizes and up-and-coming marketer who has shown potential to shine as they rise in their career. 

Abby Delaney, Digital Marketing Manager at Bankers Trust

Sponsors

Thank you to our 2019 NOVA Award sponsors!

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