2020 NOVA Award Results - AMA Iowa | Iowa Chapter of the American Marketing Association

2020 NOVA Award Results

AMA Iowa is proud to announce the award winners in each of the following categories:

View more details of all the winners here.

Physical awards will be mailed to the address indicated in your award entry. If you would like them mailed to a different address, please contact novas@amaiowa.com.

Advertising:  Recognizes communications intended to persuade target audiences to take action or to increase target audience’s awareness of a product, service, event or idea. Messages are paid for by sponsors and delivered through traditional or new media.

Best of Category - FreeBird Checking, Bank Iowa
2nd Place - Wellmark Small Group Campaign, ZLR Ignition
3rd Place - SHAZAM's 2019 Forum Event App, SHAZAM

Branding: Recognizes clear implementation of a client’s voice in logo development, brand guidelines, messaging, persona development — even audio branding! If you were bold with branding last year, we want to see it.

Best of Category - Building an Internal Brand – Purpose, Vision, Values Rollout, Bank Iowa
2nd Place - Standing Out in a Sea of (Insurance) Blue, F&G

Copywriting: Recognizes the spectrum of skills that copywriters offer to paint ideas, products and services in a compelling and memorable way. Has your copy elevated a phrase to Andy Warhol status, either internally or externally?

Best of Category - Eleanor Saves the Day Book, Bank Iowa
2nd Place - Successful Client Events Campaign, Sammons Retirement Solutions/Sammons Institutional Group
3rd Place - New Tax Law Campaign, Sammons Retirement Solutions/Sammons Institutional Group

Direct Marketing: Recognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing.

Best of Category - One & Sun – DeltaVision Benefit, Delta Dental of Iowa
2nd Place - Tax Season Care Package, Sammons Retirement Solutions/Sammons Institutional Group
3rd Place - “Beat the Heat” Dairy Heat Stress Campaign, Kemin | Lessing-Flynn

Data Analytics & Marketing Research: Recognizes exceptional transformation of data used to drive leads and produce results. Also includes qualitative and quantitative research programs – planning, execution and results – that have provided new insights used to develop strategies and achieve goals. Entries can include internal and external audience research.

Best of Category - Data-Based Persona Development & Media Plan Application, Mercy College of Health Sciences | Lessing-Flynn
2nd Place - Pork Demand Landscape, National Pork Board

Nonprofit Marketing: Recognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations.

Best of Category - See Yourself Hungry, Strategic America
2nd Place - Hams Across America, National Pork Board

Digital Marketing: Recognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include email, ads, social platforms, blogs, podcasts and more.

Best of Category - CLE Productions, Fajen Consulting
2nd Place - Sunbelt Rentals Hurricane Preparedness Campaign, Two Rivers Marketing
3rd Place - Mercy College of Health Sciences CHATBOT, Mercy College of Health Sciences | Lessing-Flynn

Marketing Communications: Recognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more.

Best of Category - SHAZAM BOLT$ Marketing Kits, SHAZAM
2nd Place - Dinner at Home in America, National Pork Board
3rd Place - All About Dining Out, National Pork Board

Special Event: Recognizes the role of special events (conference, trade show, workshop, customer program or member program) in meeting marketing goals.

Best of Category - Grand Blue Mile Ten – Ten X the Celebration, Wellmark Blue Cross and Blue Shield
2nd Place - Bring it Home - 2019 Housing Iowa Conference, Iowa Finance Authority

Website: Recognizes innovative use of the web, including website development and design, app development, landing pages, killer SEO, etc. — from strategy to execution.

Best of Category - Iowa High School Athletic Association’s New Website, Webspec
2nd Place - Bank Iowa Website Redesign​​, Bank Iowa​​​​​
3rd Place - Iowa Finance Authority Website Transformation, Happy Medium

Integrated Marketing Campaign: Recognizes a continuum in a marketing campaign. Entries should have used at least three marketing channels to achieve their objectives.

Best of Category - Eleanor Saves the Day Campaign, Bank Iowa
2nd Place - Grand Blue Mile Ten – Ten X the Celebration, Wellmark Blue Cross and Blue Shield
3rd Place - Bankers Trust Commercial Mid-Market Banking Campaign, Bankers Trust

Public Relations: Recognizes all elements of public relations efforts intended to gain earned media and increase awareness of a product, service, initiative or idea. Entries can be comprehensive PR campaigns, individual PR campaign components (media kit: traditional, electronic and video submissions), or PR events (media conferences and planned events).

Best of Category - PR ROI, Bank Iowa
2nd Place - Hy-Vee “Shopper Chopper”, Meyocks
3rd Place - Delta Dental Illinois Foundation – Land of Smiles, Meyocks

Small Budget Campaign: Recognizes an outstanding marketing campaign by a company that spent less than $10,000. How innovative did you get with your limited marketing dollars? Entries can include any type of campaign or channel as long as it cost less than $10,000.

Best of Category - Direct Mail Catalogs, Davis Equipment Corporation
2nd Place - Attorney Recruitment Campatign, ARAG Legal Insurance
3rd Place - Tax Season Care Package, Sammons Retirement Solutions/Sammons Institutional Group

Video: Recognizes cutting-edge videos that make use of eye-catching visuals, testimonials, compelling voiceover, you name it! Entries may include product videos, tutorials, case studies, commercials, 360° video and more.

Best of Category - Making a Name for Myself in Supply Chain Management, Iowa State University Ivy College of Business
2nd Place - Pivot Bio Proven™ Animated Explainer Video, AKC Marketing
3rd Place - Bin Busting Yields – World Record Holder Video, AKC Marketing

Volunteer of the Year: Recognizes a member who has made an impact on AMA Iowa through their volunteer efforts.

Kiley Skadburg, Iowa Clinic

Marketing Executive of the Year: Recognizes an individual who inspires, leads and achieves excellence in the field of marketing and has helped to build and transform his/her marketing community.

Josh Fleming, Bank Iowa

Marketer of the Year: Recognizes an individual who does the most every single day to meet goals and make waves in the industry.

Jose de Jesus, National Pork Board

Marketing Department of the Year: Recognizes an in-house marketing department that executes everything from crafty campaigns to killer customer communications.

Iowa State University Ivy College of Business Marketing and Communications Team

People’s Choice

Sunbelt Rentals Hurricane Preparedness Campaign, Two Rivers Marketing

Questions?

Email novas@amaiowa.com. You can also download the AMA’s W-9 Form here.

AMA Iowa appreciates all 2020 sponsors and Iowa companies who submitted a marketing campaign. We look forward to hosting the 2021 NOVA Awards and thank the community for helping celebrate excellence in Iowa. More details about the NOVA Awards can be found online at www.amaiowa.com/novas.

 

 

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