2022 NOVA Award Results - AMA Iowa | Iowa Chapter of the American Marketing Association

2022 NOVA Award Results

 

AMA Iowa is proud to announce the award winners in each of the following categories:

Advertising

Recognizes communications intended to persuade target audiences to take action or to increase target audience’s awareness of a product, service, event or idea. Messages are paid for by sponsors and delivered through traditional or new media.

Best of Category - Bank Iowa | Let's Make it Happen
2nd Place - Delta Dental of Iowa | DWP Kids Media Campaign
3rd Place - Fajen Consulting | Community Foundation 2021 Advertising Campaign

Branding

Recognizes clear implementation of a client’s voice in logo development, brand guidelines, messaging, persona development — even audio branding! If you were bold with branding last year, we want to see it. 

Best of Category - Bank Iowa | Let's Make it Happen
2nd Place - NCMIC | 75th Anniversary Branding
3rd Place - Holmes Murphy | Brand.Fully. 

Data Analytics & Marketing Research

Recognizes exceptional transformation of data used to drive leads and produce results. Also includes qualitative and quantitative research programs – planning, execution and results – that have provided new insights used to develop strategies and achieve goals. Entries can include internal and external audience research.

Best of Category - Bank Iowa | Mental Health Study
2nd Place - B2E Data Marketing | William Chris Vineyards Customer Insights
3rd Place - Sammons Financial | Empowered - Women and Retirement

Digital Marketing

Recognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include email, ads, social platforms, blogs, podcasts and more.

Best of Category - Meyocks | Crop Insurance Dynamic Location Display Ads
2nd Place - B2E Data Marketing | Health Organization Campaign Lift
3rd Place - Holmes Murphy | #HolmesMurphyFully Social Media Campaign

Direct Marketing

Recognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing.

Best of Category - Delta Dental of Iowa | Individual Vision Cross-Sell Campaign
2nd Place - Bank Iowa | Let's Meat
3rd Place - B2E Data Marketing & Strategic America | Service Experts Triples Direct Mail Response

Integrated Marketing Campaign

Recognizes a continuum in a marketing campaign. Entries should include a complete strategy utilizing at least three motifs in a marketing tactic.

Best of Category - Bankers Trust | What Does Ankeny Need Here?
2nd Place - Bank Iowa | Digital Easter Egg Hunt
3rd Place - Bank Iowa | Let's Meat

Marketing Communications

Recognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more.

Best of Category - Bank Iowa | Spotlight Newsletter
2nd Place - Bank Iowa | Airliner Newsletter
3rd Place -  Bank Iowa | Let's Meat

Marketing Technology (MarTech) NEW!

Recognizes the use of MarTech strategy or tech stack deployment where organizations have increased their investment to significantly accelerate or upgrade their tech stack, resulting in more effective marketing. 

Best of Category - Delta Dental of Iowa | Marketing Technology Transformation
2nd Place - F&G | Dynamic Rates Page
3rd Place -  B2E Data Marketing | MotusMobile - Proprietary Audience Connection Tool

Non-Profit Marketing

Recognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations.

Best of Category - Drake University | Food Share App
2nd Place - Bing Bang | Iowa Corn Stronger Together
3rd Place -  Aelieve Digital Marketing | Hawkeye Wrestling Club

Public Relations

Recognizes all elements of public relations efforts intended to gain earned media and increase awareness of a product, service, initiative or idea. Entries can be comprehensive PR campaigns, individual PR campaign components (media kit: traditional, electronic and video submissions), or PR events (media conferences and planned events - digital counts too!).

Best of Category - Musco Lighting | Musco returns to Field of Dreams with MLB
2nd Place - Meyocks | Landus Media Launch and Innovation Center Design

Small Budget Campaign

Recognizes an outstanding marketing campaign by a company that spent less than $10,000. How innovative did you get with your limited marketing dollars? Entries can include any type of campaign or channel as long as it cost less than $10,000.

Best of Category - MidAmerican Energy | CARES Daily Donations at the Iowa State Fair
2nd Place - Sammons Financial | VersaChoice Sales Blitz - Performance strength + innovative liquidity
3rd Place - Igor | Virtual Open House

Special Event

Recognizes the role of special events (conference, trade show, workshop, customer program or member program) in meeting marketing goals. Digital executions count too!

Best of Category - Igor | HITEC Event Strategy
2nd Place - NCMIC | Battle of the Burbs Run
3rd Place -  Delta Dental of Iowa | DeltaVision Free Vision Clinic

Video

Recognizes cutting-edge videos that make use of eye-catching visuals, testimonials, compelling voiceover, you name it! Entries may include product videos, tutorials, case studies, commercials, 360° video and more.

Best of Category - Bank Iowa | Spirit of Chandy Video
2nd Place - Musco Lighting | Musco returns to Field of Dreams with MLB
3rd Place -  AKC Marketing | We Built a Better Nitrogen

Website 

Recognizes innovative use of the web, including website development and design, app development, landing pages, killer SEO, etc. — from strategy to execution.

Best of Category - Webspec | Website for the Iowa Educational Services for the Blind and Visually Impaired (IESBVI)
2nd Place - NCMIC | Starting Into Practice website for Chiropractic Students
3rd Place -  Aelieve Digital Marketing | Thompson & Co.

Agency of the Year

What makes your agency the apple of your eye? Is it the kick-butt culture? The super talented staff? The award-winning work? Psh, all of the above! Nominate your agency for Agency of the Year and celebrate what makes your team the top. Open to all marketing, advertising, digital and PR agencies in Iowa. Freelancers, too!

Good Era

Marketing Department of the Year

Do you work in the best corporate marketing department in the state? From crafty campaigns to killer customer communications, how did your team leverage your brand this year? Tell us all about it! Open to all in-house marketing departments in Iowa.

Bankers Trust

Marketing Executive of the Year

Do you want to recognize a mentor, or showcase the work of an amazing leader? The Marketing Executive of the Year should be someone who inspires, leads and achieves excellence in the field of marketing and has helped to build and transform their marketing community. Nominees should be in a director level position or above.

Sara Bonney

People’s Choice

F&G for their Dynamic Rates Page

 

Questions?

Email novas@amaiowa.com. You can also download the AMA’s W-9 Form here.

AMA Iowa appreciates all 2021 sponsors and Iowa companies who submitted a marketing campaign. We look forward to hosting the 2022 NOVA Awards and thank the community for helping celebrate excellence in Iowa. More details about the NOVA Awards can be found online at www.amaiowa.com/novas.

© 2022 Iowa Chapter of the American Marketing Association. All Rights Reserved.