Entry Categories and Requirements - AMA Iowa | Iowa Chapter of the American Marketing Association

Entry Categories and Requirements



How To Enter

The 2018 NOVAs submission period has been extended through March 20th! Good luck to all entries!

Each entry must be represented in its original format and must have been produced, implemented or run during the 2017 calendar year by a firm or individual located in Iowa. If the entry was directed by a company, or a branch office of a company, and produced by another entity (agency, production firm, etc.), at least one of those must be located in Iowa.

It is acceptable if the work was created for another geographic market, as long as the entrant clarifies that an Iowa location was involved in its direction or production.

The firm or individual submitting the entry must have been involved in the direction, development, production and/or implementation of the submitted entry.

Each entry must be prepared according to these guidelines and digital requirements listed below. Any entry that fails to follow these guidelines and the digital requirements is subject to disqualification.
 
Finalists are required to provide a physical copy of entry for display purposes at the award show.

Questions? Email amaiowanovas@gmail.com.You can also download the AMA’s W-9 Form here.

Submit your entry now >>

Entry Fees

Entry fees must be paid in full with a credit card. Multiple entry fees may be paid together and discounts may apply.

Member Entries:

$30 ($25 for each additional entry)

Use your AMA login credentials or submit each entry as a non-member.
Click here to reset your AMA password

Non-Member Entries: $40 ($35 for each additional entry)
 

Categories

You may enter under multiple categories, but you must submit a separate entry form and entry fee for each entry. All entries must be developed and executed between January 1, 2017 and December 31, 2017 to be eligible.

Advertising

Recognizes communications intended to persuade target audiences to take action or to increase target audience’s awareness of a product, service, event or idea. Messages are paid for by sponsors and delivered through traditional or new media.

Copywriting

Recognizes the spectrum of skills that copywriters offer to paint ideas, products and services in a compelling and memorable way. Has your copy elevated a phrase to Andy Warhol status, either internally or externally?

Direct Marketing

Recognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing.

Integrated Marketing Campaign

Recognizes a continuum in a marketing campaign. Entries can include a complete strategy utilizing at least three motifs in a marketing tactic.

Interactive Marketing

Recognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include websites, email, videos, ads, rich media ads, social platforms, blogs, microsites and mobile.

Marketing Department of One

Awards in this category recognize outstanding marketing work by a professional who does not have in-house or agency support to create and implement marketing plans.

Marketing Communications

Recognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more.

Marketing Research

Recognizes qualitative and quantitative research programs – planning, execution and results – that have provided new insights organizations used to develop new strategies and achieve goals. Entries can include internal and external audience research.

Non-Profit Marketing

Recognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations.

Public Relations

Recognizes all elements of public relations efforts intended to gain earned media and increase awareness of a product, service, initiative or idea. Entries can be comprehensive PR campaigns, individual PR campaign components (media kit,; traditional, electronic and video submissions), or PR events (media conferences and planned events).

Small Budget Campaign

Recognizes an outstanding marketing campaign by a company that spent less than $10,000. How innovative did you get with your limited marketing dollars? Entries can include any type of campaign or channel as long as it cost less than $10,000.

Special Event

Recognizes use of special events (conference, trade show, workshop, customer program or member program) in meeting marketing goals.
 

Judging Criteria

The 2017 NOVA Awards committee sets all judging criteria and certifies the finalists and winners selected by the award judges. A panel of marketing professionals from an AMA Chapter outside of Iowa will serve as the judges. The judges make all decisions regarding eligibility, finalists and winners.

Judges score Objectives, Strategy, Tactics and Results on a 1 to 10 scale with results being weighted the most in the judging process. The entry with the highest number of points is the winner in that category. The judging committee may move an entry to a different category and/or divide or merge categories, as it deems appropriate.

Up to three award winners will be chosen in each of the 12 categories, at the discretion of the award judges. If no entries meet the set minimum requirements in a category, no award will be made. The decisions of the judges are final.

Entries become the property of AMA Iowa and will not be returned. No entry fee will be refunded due to an entry’s disqualification, or after the entries are judged.
 
Questions? Email amaiowanovas@gmail.com.
 

Finalist Notification

Finalists will be notified prior to the NOVA Awards event. Finalists are required to provide a physical copy of entry to display at event. All winners from each category will be announced during the event!
 

Submit your entry now >>

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