Vice President, Marketing (1/30) | Iowa Chapter of the American Marketing Association

Vice President, Marketing (1/30)

Company: NCMIC Group, Inc.

Full time
West Des Moines, IA

Description

We are seeking a Vice President of Marketing to direct and oversee our marketing department. You’ll design, implement and monitor effective marketing strategies that align with our business goals. The ideal candidate will have a solid marketing background and work experience managing a team creating a variety of content types and utilizing a number of deployment methods.

Job Essentials

  • Develop and implement a cohesive marketing plan to meet company goals.
  • Set immediate and long-term goals for internal teams.
  • Conduct market analysis to identify challenges and opportunities for growth.
  • Understand customer journey experiences for each phase of each segment’s lifecycle.
  • Recognize the role of data in marketing.
  • Plan, lead, and manage the strategy for all content, both print and digital, helping the companies’ differentiate in the marketplace and build their brands through storytelling and relationship building.
  • Collaborate with product managers and corporate relations to create and execute content strategies for various campaigns including nurture campaigns, content syndication with partners, and one-off initiatives.
  • Manage writers, designers, and freelancers to develop content that drives increased awareness, engagement and consideration for the brands utilizing social tools, technologies, and partnerships inside and outside of the companies.
  • Forecast hiring needs.
  • Design and review the marketing budget.
  • Will report directly to the CEO.
  • Direct Reports: Sr. Product Manager, Product Manager, Sr. Marketing Data Analyst and Events Specialist

Experience

  • Proven experience as VP of Marketing or similar senior role
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Strategic mindset.
  • Knowledge of SEO, web analytics and digital marketing.
  • Experience with CRM software.
  • Strong leadership skills.
  • Excellent communication skills.
  • Experience creating strategies for communities and across products.
  • Proven ability to create and lead a cohesive marketing team
  • Proven ability to work effectively with other line of business leaders to leverage prospect/customer responses and product sales
  • Experience developing effective marketing campaigns and strategies focused on professional business audiences
  • Ability to work across multiple product lines and brands, ensuring consistency of message when relevant.

How to Apply

Visit https://www.ncmicgroup.com/open-positions/ 

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