Senior Advertising Specialist (5/8) | Iowa Chapter of the American Marketing Association

Senior Advertising Specialist (5/8)

Company: Farm Bureau Financial Services

Full time
West Des Moines, IA

Description

Farm Bureau Financial Services has an opening for a highly-motivated Senior Advertising Specialist to join our dynamic team of marketing professionals. We’re looking for an enthusiastic, high-energy, results-oriented individual. The optimal candidate will work collaboratively with our team to develop strategic advertising campaigns that build awareness, visibility and relevance for our companies, brand and agents.

Responsibilities

Daily responsibilities include:

  • Develop and coordinate multi-channel corporate advertising and media strategies working together with our external advertising agencies
  • Partner with internal and external creative teams to develop compelling advertising content for digital and traditional media channels
  • Analyze and quantify campaign results; monitor and surface competitor insights
  • Build multi-channel advertising campaigns for our agents to use in their local communities, increasing local engagement and awareness
  • Monitor and report agent advertising usage; continue to evolve the offering using data
  • Collaborate with cross-departmental teams to develop brand strategies and ensure alignment
  • Coordinate legal and compliance approvals for all advertising materials for both corporate and agent channels
  • Oversee the Company Store; assist team in event planning; manage budgets

Experience

  • Bachelor’s degree or equivalent in advertising, communications, or digital marketing
  • A minimum of 7 years of advertising experience at either an advertising agency or in corporate marketing department; insurance/financial services industry experience preferred
  • A solid understanding of the advertising industry, including experience building media plans and creative campaign development
  • Seasoned collaborator
  • Ability to cultivate and maintain productive working relationships with internal business partners and external agency partners
  • Ability to multi-task, anticipate what’s next and thrive in a fast-paced environment; self-motivated, creative, flexible and adaptable to new situations
  • Exceptional attention to detail and excellent verbal and written communication skills
  • Google Analytics experience and the ability to support identified goals/conversions

How to Apply

https://fbfs.csod.com/ats/careersite/jobdetails.aspx?site=1&c=fbfs&id=1997

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