Insights & Strategy Leader (9/9) | Iowa Chapter of the American Marketing Association

Insights & Strategy Leader (9/9)

Company: ITA Group

Full time
West Des Moines, IA


The Insights & Strategy Leader is responsible for the creation of strategies and market plans that allow ITA Group to grow the sales and profitability of our solutions and services. The Insights & Strategy Leader will need to quickly become an expert in the B2B knowledge search space, acquiring a solid grasp of our competitors and their products, as well as the motivations, needs, and behaviors of our client users across our audience segments. They will also need to develop a deep understanding of our full suite of solutions and services to develop a high-level marketing strategy for each audience segment. This leader will pay particular attention to our marketing and sales buyers and our events and experiential marketing businesses.

The Insights & Strategy Leader is accountable for market definition, competitive research, internal training, and business and marketing plan development and vision (including messaging, positioning, go-to-market strategies and lifecycle management). The Insights & Strategy Leader is responsible for executive level reporting on solution performance. They will work with sales, sales support, product, operational and analytics teams to create and manage ITA Group solutions.


  • 5-7 years of experience in product marketing or solution selling in a B2B services sales organization.
  • Strong marketing skills, particularly for sophisticated, time-constrained B2B professionals.
  • Experience launching solutions and services, tracking effectiveness, reporting results, and refining approach to improve performance.
  • Added bonus: Experience in demand generation, social media, digital marketing, content marketing, storytelling, influencer marketing, or project management.
  • Curiosity and drive: resourceful self-starter excited to take initiative, drive things forward and deliver results.
  • Naturally curious about business and drivers of growth; committed to truly understanding clients and users — their needs, interests, sensitivities, career journeys, and buying behaviors — to make the best possible decisions and guide marketing strategy in the most effective direction.
  • Communication skills: active listening as well as exceptional writing and presentation skills; able to synthesize complex information into compelling customer messaging and relay product and marketing plans to multiple audiences.
  • Interpersonal skills: high EQ, natural ability to build rapport with many different people quickly; gravitas to convey expertise along with the humility to accept feedback and others’ points of view in a highly collaborative environment.
  • Track record: proven record of achievement in professional, academic and/or extracurricular activities.
  • Ability to travel (as needed) to ITA Group regional offices and client locations as requested by clients or internal team members to support presentation and sales efforts.

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