Digital Marketing Manager | Iowa Chapter of the American Marketing Association

Digital Marketing Manager

Company: YMCA of Greater Des Moines

Full time
Des Moines, IA

Description

The Digital Marketing Manager is responsible for the development and execution of the YMCA’s digital marketing campaigns in alignment with the Association’s strategic goals; building engaged online communities; providing strategic direction and management of the YMCA’s website and other digital properties; and serving as the Association’s brand resource expert.

Responsibilities

  • Develop, coordinate and implement all plans and tactics for digital marketing and communications in alignment with the Association’s strategic goals.

  • Manage the organization’s websites, mobile app and other digital properties, including content management and functionality; train and support non-marketing staff in utilizing digital tools; serve as liaison to and direct the work of third-party developers and service providers.

  • Collaborate with YMCA branch executives and program directors to develop and execute marketing tactical plans to promote programs, activities and events.

  • Conceptualize, plan, implement and manage social media campaigns and platforms, creating an engaged online community. Monitor non-corporate accounts and train branch staff on proper usage.

  • Analyze digital metrics and create reports to provide insight and guidance to senior management.

  • Curate content, write, design and publish YMCA electronic communications including e-mail newsletters and strategic campaigns.

  • Design creative and write copy for digital and print projects, including advertisements, flyers, posters and social graphics; review and approve external/internal collateral for Y-USA brand compliance.

  • Work with staff to find and write stories of impact, report current news, and gain an in-depth knowledge about programs, activities, and human interest stories in the organization.

  • Incorporate organizational information and knowledge along with the overall marketing strategy to develop stories and create content for digital communications.

  • Track, analyze and recommend improvements across digital and electronic campaigns and communications.

  • Maintain current and relevant knowledge on digital marketing tools the organization uses regularly.

  • Maintain an awareness and knowledge of monitoring trends and technology development, including new options and capabilities that may have the potential of moving the organization’s digital communication efforts forward.

  • Perform additional duties as assigned by supervisor or designated staff person.

  • Demonstrate and support the objectives of the Association as embodied in the mission statement and values.

Qualifications

  • Bachelor's degree in journalism, public relations, marketing or related field; minimum 2-5 years experience in communications, marketing or advertising, with direct experience managing social media and working across other digital platforms.

How to Apply

To see a complete job description and apply online, visit https://www.dmymca.org/work-y and view this job under Current Opportunities. Applications will be accepted through April 18.

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