Marketing Specialist | Iowa Chapter of the American Marketing Association

Marketing Specialist

Company: Shivvers Mfg. | Country Clipper Mowers

Full time
Corydon, IA

Description

The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company's customer base, and assisting with creation of effective strategies that will promote the long-term growth of Shivvers Mfg.

Responsibilities

  • Assist in growth of dealer marketing resources and strategies to facilitate dealer advertising & increase sales
  • Formulate & execute corporate paid digital marketing strategies and reporting
  • Develop SEO Strategy for Country Clipper and Shivvers websites to increase brand awareness & lead generation
  • Assist with corporate organic social media strategy & growth
  • Strengthen and execute formal corporate Earned Media & PR Strategy to increase brand awareness
  • Develop corporate Print Media Advertising Strategy including budget determination, allocation, & design creative
  • Formulate & implement effective CRM Marketing Strategy for both dealer partners and end consumers
  • Assist with literature creation & upkeep to include copy writing, graphic design, photography, and inventory maintenance
  • Manage 3rd party marketing agency relationships when needed to outsource services including photography, videography, website, digital marketing, etc.
  • Assist with distributor and dealer event planning & execution
  • Develop & maintain marketing content calendar
  • Measure & consistently track ROI of marketing tactics
  • Assist in development of digital roadmap for short & long-term strategy
  • Regularly conduct market research including competitive & industry analyses
  • Communicate progress regularly with Marketing Manager
  • Additional Duties: - Assist with branding, campaign, & creative development - Other day to day duties as needed

Experience

Educational/Experience Requirements:

  • Bachelor’s degree in Marketing or related field
  • 3-5+ years of applicable experience.

Skills Requirements:

Experience in the following elements required:

  • Proficiency with professional graphic design tools and related experience (Adobe InDesign/Illustrator or similar)
  • Advanced Google Analytics reporting & configuration expertise
  • Facebook Business Manager campaign development, management, & reporting
  • Excellent written and verbal communication skills
  • Strong creative outlook
  • Strong analytical and project management skills
  • Ability to prioritize and multitask assignments and duties
  • Willingness to learn products, policies and procedures on an ongoing basis
  • Willingness to work cooperatively in a team environment
  • Ability to read, write and speak the English language

Additional Skills:

Experience in the following elements strongly desired:

  • Video/Photo Production & Editing
  • Google Adwords campaign execution, management, & reporting
  • Website Design (HTML, CSS, or JavaScript is plus)
  • Google Tag Manager and SEO
  • Email Marketing (Mailchimp or similar is plus)
  • 2D/3D graphical content and animations using CAD data

How to Apply

Interested applicants may apply either:

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