Marketing Specialist III | Iowa Chapter of the American Marketing Association

Marketing Specialist III

Company: Iowa State University Ivy College of Business

Full time
Ames, IA

Description

Would you like to work for the marketing team that was voted Best Marketing Team in Iowa by the American Marketing Association Iowa Chapter, 2020? The Debbie and Jerry Ivy College of Business at Iowa State University is now taking applications for a Marketing Specialist III. This person is responsible for creating and implementing innovative campaigns for the college’s master’s programs. Duties include researching target audiences, writing high-quality content for all master’s marketing materials, meeting and interviewing students, recording data from campaign results to add to future reports, and overseeing all materials to ensure brand uniformity. Under the supervision of the Director of Marketing and Communications, this person works directly with the marketing and communications team, which includes the Director of Marketing and Communications, Graphic Designer, Event Planner, Web and Video Manager, and marketing interns.

Responsibilities

  • Research and guide the college with best practices in marketing for graduate programs
  • Interview students and alumni on a regular basis for content used on web, social and print/electronic marketing materials
  • Survey students and alumni as needed
  • Consistently generate story ideas and write articles related to graduate programs for the college magazine, electronic newsletters, website, email campaigns to targeted audiences, and other marketing materials as needed
  • Serve as a liaison between the marketing team and the graduate programs staff to determine their marketing needs for all master’s programs
  • Assist graduate programs recruiters with initiatives such as email marketing and letter campaigns that align with their annual calendar of events
  • Work directly with each director of graduate education (DOGE) to determine the marketing needs of each program and serve as the point person to the marketing team for project management

Experience

Preferred Qualiļ¬cations:

  • Master’s degree
  • Experience working on a marketing team
  • Experience leading LinkedIn advertising campaigns
  • Experience planning virtual meetings and events
  • Experience working with academic master’s programs
  • Experience with Salesforce

How to Apply

View the posting at: https://bit.ly/3y44bR6

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