Lessing-Flynn Advertising
Ag Leader's Insights magazine was launched as an industry-exclusive precision farming publication. Insights Magazine grew its audience to more than 28,000 since the initial launch. The copywriting and relatable editorial content in this publication allowed Ag Leader to reach farmers, dealers and competitive technology users in a way that had not been done before. Today, Ag Leader deems this publication one of their most powerful and effective marketing tools, and attributes the feature article copywriting to much of its success.