The Integer Group
The BFGoodrich "Not Your Average” campaign was definitely not your average social campaign. Integer’s team leveraged the “not average” qualities of the Advantage T/A Sport tire in a unique and engaging way that resonated well with TBC’s audience. Even with an extremely tight timeline, Integer’s work far exceeded expectations. TBC executives praised it as “commercial quality”, the BFGoodrich category manager called it the best work of the year and the Integer team briefly enjoyed the success — before catching up on some much-needed sleep!