Helena Seed First - AMA Iowa | Iowa Chapter of the American Marketing Association

Helena Seed First

Trilix

Helena Acre by Helena Chemical Company wanted to find a way to boost renewals among existing growers and secure their business with early commitments. Trilix helped Helena Acre create the Seed First program to educate sales reps on the importance of early commitments and incentivize growers to participate in the program. Before Trilix created Seed First, Helena Acre had a 25 percent renewal rate. In the first year of the program, they achieved 92 percent.

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