I Switched Campaign - AMA Iowa | Iowa Chapter of the American Marketing Association

I Switched Campaign

Lessing-Flynn Advertising

Lessing-Flynn partnered with Vermeer to create a series of testimonial videos that flourished into a comprehensive integrated marketing campaign. We wanted to show people that switching to Vermeer could make the haymaking process more convenient, trouble-free and even more enjoyable. The customers explained how Vermeer equipment didn’t only make them more productive, it also made the process much more gratifying. These stories really resonated with our target audience (current and prospective customers) which explains why the videos have been viewed more than 188,000 times, we’ve obtained over 300 demo requests and converted competitive equipment owners over to owning some yellow iron!


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