I Switched Videos - AMA Iowa | Iowa Chapter of the American Marketing Association

I Switched Videos

Lessing-Flynn Advertising

Lessing-Flynn partnered with Vermeer to create a series of testimonial videos that demonstrate the advantages to making the switch to Vermeer hay and forage tools. We wanted to show potential customers that switching to Vermeer could make the haymaking process more convenient, trouble-free and even more enjoyable. These stories really resonated with our target audience (current and prospective customers) which explains why the videos have been viewed more than 188,000 times, exceeding our original goal by over 53 percent.

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