Meyocksgiving - AMA Iowa | Iowa Chapter of the American Marketing Association

Meyocksgiving

Meyocks

Branding and advertising agency Meyocks found that keeping peace at the Thanksgiving dinner table is good advice – and a way to generate media attention. With a nationwide survey asking more than 1,000 Americans about their Thanksgiving traditions as its cornerstone, Meyocks created an integrated content marketing and public relations campaign that drove more than 140 million media impressions. The survey found that Americans give thanks for family but don’t want to talk politics or money with them during Thanksgiving dinner. The moral – talking politics is good in the media but not at Thanksgiving.

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