Super Duper - AMA Iowa | Iowa Chapter of the American Marketing Association

Super Duper

Lessing-Flynn Advertising

Many consumers go to the gas pump and reach for Super Unleaded — the cheapest and most commonly used fuel in the United States. Lessing-Flynn Advertising, in partnership with the Iowa Corn Growers Association created a campaign to introduce and educate Iowans about the use and benefits of E-15 as an alternative fuel in vehicles 2001 or newer. By launching a catchy animated video and jingle and incorporating these assets into various channel distributions and giveaways, E-15 will forever be known as Super Duper Unleaded throughout the state.

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