Vermeer - Do A Demo Get A Yeti - AMA Iowa | Iowa Chapter of the American Marketing Association

Vermeer - Do A Demo Get A Yeti

Lessing-Flynn Advertising

Vermeer data shows that when their target audience demo’s one of their products, there is a significant increase in the likelihood of converting them to a sale. Therefore, the “Do a Demo. Get a YETI.” campaign was created to increase total demo sign ups across North America with the primary goal of increasing retail sales. The campaign resulted in 186 demo form completions, 43 demo’s given by Vermeer dealers and 9 total retail sales —spanning across 35 states.

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