YESS Duck Derby 2016: What A Duck Can Do - AMA Iowa | Iowa Chapter of the American Marketing Association

YESS Duck Derby 2016: What A Duck Can Do

Strategic America

In its ninth year, Youth Emergency Services & Shelter (YESS) needed to find a better way to keep its annual fundraiser, the Duck Derby, interesting to the Des Moines Metro community. While the Duck Derby itself is widely known across the Metro, YESS had received feedback that many attendees don’t make the connection between the event and YESS. Strategic America created a promotions plan to show how the donations help YESS by illustrating “What A Duck Can Do.” This theme was woven into three strategies: a social media infographic and video campaign, engaging media personalities through media relations, and encouraging repeat donations via direct mail.

 

Click here to vote by May 19th

© 2018 Iowa Chapter of the American Marketing Association. All Rights Reserved.