February (In-Person) Luncheon

Using Current Marketing Trends to Reach Iowa's Latino Community

Enrique Peña Velasco with International Marketing Communications (IMC) will discuss how
businesses can effectively engage and expand their market reach with Iowa's Latino
community. Gain insights into the unique challenges and opportunities of this demographic and
learn practical strategies for creating impactful, culturally relevant marketing campaigns with
specific case studies. As a niche marketing firm, IMC has a deep understanding of the
complexities and nuances of a bicultural and bilingual marketplace. Discover the tailored
marketing strategies IMC uses to bridge the gap between businesses and the Latino
community, ensuring messages resonate on a cultural level.

Agenda

11:30 AM – Networking
12:00 PM – Announcements & Speaker Introduction
12:05 PM – Presentation
 1:00 PM – Adjourn

Registration Fees:

Members & Students: $20.00
Guests: $35.00

REGISTER

Speaker:

Enrique Pena, IMC

Enrique Peña Velasco, born in Colombia South America, came to the US in 1980.   He is
the agency director of International Marketing Communications, Inc. (IMC). 
 
IMC is a Hispanic Advertising Agency in Des Moines, Iowa.  Enrique started his advertising and
marketing career in 1985 doing professional Spanish voiceovers, and acting, and in 2001
started the Hispanic Ad Agency.
 
IMC helps businesses successfully reach the Latino community.  As a niche marketing
company, IMC fully understands the importance of effectively navigating through a bicultural,
bilingual marketplace.